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Amazon to shutter Amazon Ad Server by 2024, focusing on growing other ad services: Reflects a strategic shift towards more promising advertising technologies.

For the second year in a row, the US CPG industry will increase its digital ad spending more slowly than most other industries. However, a major growth rebound is in the cards for 2024.

An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.

OpenAI's rumored search engine became a reality with its launch of SearchGPT this month. While it joins other AI search platforms like Perplexity and Arc Search, the scale of ChatGPT raises the question: Could this be the Google killer? It has a long way to go. Google has more than 90% of search engine users, according to June 2023 data from Similarweb.

Retail鈥檚 resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.

Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.

Consumers鈥� concern over how their personal data is being used has led brands to look for new ways to reach and engage their target audiences and measure performance. To find success, brands need a deep understanding of their customers and an ability to diversify the channels used to reach them

Google鈥檚 tough year of regulation gets tougher: The EU is reportedly planning to penalize Alphabet for Google鈥檚 favoritism in search results.

Though ChatGPT has been publicly available for less than two years, we expect it will have 67.7 million monthly US users by the end of this year. That puts ChatGPT ahead of Reddit (60.8 million) and X (53.8 million) in monthly users. But because the tech is open-ended, the chatbot is only as useful as the people prompting it are. Here are seven creative uses for ChatGPT that have caught our eye.

China鈥檚 example would suggest that retail media has enormous headroom for growth in the US. Companies like Amazon have been growing their ad revenues by leaps and bounds, and yet ecommerce channel ad spending will still only represent 14.6% of the US digital ad market this year. In China, the share will be 38.1%.

US omnichannel retail media ad spend will account for nearly a quarter of total media ad spend by 2028, reaching $129.93 billion, per our forecast. This growth will be fueled by a surge in retail media search, non-endemic partnerships, and off-site placements. However, financial media networks may give retail media networks some competition for advertiser dollars.

The AI-driven future is here for streetwear company Snipes, according to Jenna Posner, chief digital officer, speaking at eTail West 2023 this week. Snipes is using AI tools now to integrate new merchandise into its platform, driving efficiency for getting product listings live.

Retail media is on track to fundamentally revolutionize Latin America鈥檚 digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.

Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.

In the two years since our inaugural 鈥淧ower of Amazon鈥� report, Amazon has remained a retail and tech powerhouse鈥攂ut it hasn鈥檛 been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon鈥檚 19 business divisions have changed and how these new developments might affect your industry.

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart鈥檚 personalized homepages and customer support, what鈥檚 next for the buy now, pay later (BNPL) space, how Tesla鈥檚 new 鈥渃ybercab鈥� could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

Search is positioned to be generative AI鈥檚 first major consumer-facing playground. This is unexplored territory, and advertisers are bracing for big changes.

Search ads and retail media to aid Western Europe advertisers: Economic uncertainty to bolster use of ad channels that can deliver solid returns in 2023.

Nearly 90% of US marketers said AI or machine learning technology saves their company time and money, while 82% said the content it generates is as good as鈥攊f not better than鈥攈uman-generated content, per Capterra polling from last July. At the time of the survey, marketers said implementation can take a long time, though this perspective may have shifted since ChatGPT burst on the scene.

On today鈥檚 podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years鈥�, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.