蘑菇AV

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

With 82.3% of streaming hours, Twitch leads the industry but faces stiff competition from YouTube鈥檚 talent poaching and new platforms.

So beyond the traditional pre-screen that really can only be in the mail, channels like email, programmatic display, social video, CTV and also direct mail are available with these IITAs. And then we go another step up the funnel to that brand campaign. And again, there's a variety of different targeting tactics that can be used to make sure you're finding your audience.

Messaging restrictions and content labels aim to tackle predator risks while building a family-friendly platform for brands

Digital ad spending will continue to accelerate in 2024. Retail will be a main driver due to its large ad outlays and growing contribution on the supply side.

TikTok鈥檚 Symphony Studio debuts globally: AI-powered ad tools simplify video creation, helping brands scale campaigns effortlessly and stay relevant.

Gen Z is redefining search. Platforms like TikTok and YouTube are encroaching on Google鈥檚 territory as Gen Zers use social networks to look up tutorials, trends, and more.

The beta feature simplifies music remixing for creators, signaling YouTube鈥檚 push to rival TikTok in video innovation.

The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.