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The company鈥檚 focus on expanding its ad offerings, partnering with top sports leagues, and expanding agency partnerships has significantly boosted ad revenues, which grew 41% in Q2. As Reddit refines its search capabilities and explores AI-driven search enhancements, it's poised to further increase user engagement.

Amazon still hasn鈥檛 figured out the right formula for physical retail: The retail giant closes three of its Amazon Go convenience stores, leaving it with just 17 nationwide.

But with so much demand drained out of the platform, those seeking value might consider giving it a look, especially advertisers looking for news and sports junkies. Insider Intelligence | eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

What it means: Live sports will continue to play an important role in the battle for CTV ad dollars. Sports rights will be important for streamers, as will the need to innovate on what sports viewing means, either through multiview options akin to NFL RedZone or through alternative broadcasts like Paramount鈥檚 Nickelodeon NFL games. This was originally featured in the 蘑菇AV Daily newsletter.

Not to be outdone, Walmart Connect inked a deal with NBCUniversal to support retail media-powered ads within live sports. This came after several successful connected TV and digital partnerships, including with Roku and TikTok, as well as data integration with its Walmart+ partner Paramount+.

Roku Sports Channel will be accessible on Roku devices, Fire TVs, and Samsung and Google TVs. Why it matters: Cost-conscious consumers are thirsty for niche content and more affordable options, especially as major streamers like Disney raise prices for their subscription-based services.

Sports is starting to introduce that more and more. The Olympics, you're able to watch four different events at one time. With football, with the NFL RedZone, you're able to watch four things at one time. And those are, at least NFL RedZone is ad free. But I wonder what that looks like in terms of advertising and advertising attention when you're able to flick back and forth between two screens.

Peacock will lead all platforms (47.0% growth), thanks mainly to the 2024 Summer Olympics and other live sports offerings. Max will take second place, growing its time spent among the population by 12.0% this year. Read the full report, US Time Spent With Media H2 2024 Update.

The integration of shoppable ads and expansive sports offerings, including the recent NBA deal, positions Amazon to capture significant market share. A likely price increase for Prime in 2025, coinciding with the NBA deal鈥攚hich includes rights to the surging WNBA鈥攔eflects Amazon's confidence in its streaming service's value.

Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla鈥檚 brand value drops 9%.

Discovery's bid to match Amazon鈥檚 offer, which may lead to legal challenges and create further problems for the beleaguered media giant; it also hurts Venu Sports, the upcoming sports property from WBD, Disney, and Fox. The future of 鈥淚nside the NBA,鈥� a popular show on Turner, is also uncertain, although there is optimism about its potential move to Amazon.

High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023. This includes TV content from on-demand/streaming services, live TV, and recorded TV.

The lesson: Over half (53%) of marketers worldwide said the most common challenge when targeting sports fans is finding the right audience, according to January 2024 Genius Sports research. Leveraging a sports influencer who provides knowledge and personal experiences can effectively capture and retain interest among fans. Sephora.

Fanatics, for example, the sports merchandise company that has since expanded into sports betting, launched FanCash+, which allows its users to earn cash back on purchases made everywhere from Apple stores to local restaurants, which they can use to buy jerseys or place bets. Five trends shaping the future of affiliate marketing.

In context: Roku has become a sticky platform, strategically surfacing content to users and inking crucial sports deals that make it a hub for content of all kinds. In its earnings, Roku attributed significant gains in sports content viewership to a recent deal with Major League Baseball and to 鈥淶ones鈥� that serve as entry points for viewing NBA and NFL content.

News, sports, and dating follow a less extreme version of the same pattern. Both app categories showed strong growth in 2020 but dipped in 2021. Both will also have steady growth going forward. Sports apps (not shown below) grew by 6.6% in 2021, following a modest 3.8% growth in 2020, and will grow another 3.5% this year.

And the sports stadiums are, I think because the technology continues to struggle with essentially receipt problems is going to run into major consumer blow back because the last thing you want is to be charged twice for an outrageously expensive beer or cheeseburger in a sports stadium. And so-. Stephanie Taglianetti:. Or a sweatshirt. Max Willens:. That's exactly right.

The company joined other streaming services like YouTube and Amazon Prime Video in dishing out billions for sports rights when interest rates were much lower. Late to the frenzy: The changing financial realities of sports rights deals are made clear by FIFA鈥檚 Club World Cup struggles.

particularly on-site search, still represents the defining ad format for this channel, much of our upward revision can be attributed to boosts in off-site spending, thanks to partnerships between retail media networks (RMNs) and other powerful ad platforms: The Trade Desk partnered with Instacart, for example, and Walmart joined forces with NBCUniversal to incorporate retail media-powered ads into NBCU鈥檚 sports