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And with sports rights and audiences increasingly embracing digital viewing channels, linear鈥檚 ability to rely on sports may be sunsetting. The challenge for a merged DirecTV and Dish Network will be stemming the decline and developing a strategy to transition to the digital era.

Whether social media can replace linear TV is debatable. But there鈥檚 no question that it鈥檚 a strong contender for linear TV鈥檚 audience and ad dollars.

Depop鈥檚 trend report noted Barbiecore, Y2K, and sports apparel as three of 2023鈥檚 biggest trends. Primarily men and consumers ages 34 and younger have participated in livestream shopping. However, interest is picking up among those ages 35 to 54, according to our ecommerce survey. Influences on digital shopping include reviews, delivery times, and social media.

In addition to subscriber growth, Paramount must maintain its presence in premium content, especially sports, to retain viewers and advertisers. This includes more efficient spending and greater synergy between its traditional and digital businesses.

Who is OpenAI鈥檚 new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.

Pluto TV has sports and crime and drama and comedy. There's kind of everything, all types of programming are on there. A niche service tends to focus on one type of programming, like only anime is on Crunchyroll, only horror is on Shudder. Gotham Sports only has New York regional sports networks. So it's like all one thing, going hard on that one thing.

The WNBA will reassess its media rights value after the 2028 season, when it will likely take advantage of the rising ROI for advertisers in women鈥檚 sports that extends elsewhere, including women鈥檚 tennis.

On today鈥檚 special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

Sports teams and media companies have teams helping get streaming platforms off the ground. But creators are launching their own platforms. Dropout from College Humor and 2nd Try from The Try Guys offer fans a way to subscribe to creator content directly.

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

Discovery over the planned launch of Venu Sports succeeded in temporarily blocking the streaming service. The company has framed Disney鈥檚 blackout as an existential threat. Streaming services have steadily eaten into pay TV鈥檚 market over the last few years, but the rise of ad-supported subscription streaming and the transition of sports to digital channels threatens to accelerate that trend.

Panel measurement still reigns supreme on linear TV, where major events like sports broadcasts represent the largest audiences and most sought-after ad space. Who stands to gain? If Paramount cuts ties with Nielsen, it is likely to rely on VideoAmp, per Variety reporting.

Web search was added to ChatGPT's existing interface, now offering users results that include sports scores, news, stock prices, and weather, the service available for paid ChatGPT users now and free ones later. What happened was the SearchGPT people might have heard of, that was the initial release, and then, now, that's been rolled up into ChatGPT.

The platform鈥檚 growth may be thanks to an increase in viewership of sports content, which reached 35 billion hours in Q2 2024, growing 45% YoY, YouTube鈥檚 CEO, Neal Mohan, told the Financial Times. Use this chart: Advertisers can use this chart to plan connected TV (CTV) budgets per streamer and emphasize YouTube鈥檚 dominance. Related 蘑菇AV reports:.

Amazon sells ads for live sports that appear on Prime Video, and ad-supported Freevee content is also available within the Prime Video app. Grasping where new inventory is and isn鈥檛 being unlocked will be important for media planners. Some Prime Video viewing will remain ad-free.

Those election and sport tentpoles, TV ad spending will go, it's not going to have TV ad spending. It's going to go from plus one this year to negative 13 from,-. Ross Benes (13:42):. And those tentpoles are more influential in TV than they are in the whole. You were asking earlier how much is the growth driven by the Olympics and the election.

Streaming services invested heavily in entertainment and sports programming in 2022. The number of scripted shows rose significantly, and OTT services worldwide spent $5.2 billion on sports alone鈥攚ay over the $2.9 billion spent in 2021, according to Ampere Analysis.

While legal consequences for Disney down the line remain possible due to the FCC complaint (and regulators鈥� recent blockage of Venu Sports), a joint statement from DirecTV and Disney suggests they have buried the hatchet. Charter Spectrum has also struck similar agreements with WBD and TelevisaUnivision, which could weaken an argument that Disney is uniquely flexing its market power.

I mean this testament to women's sports worldwide, women's professional sports. I found some numbers on worldwide women's professional sports revenues and they're growing really fast. So this chart, you can see this is data from Deloitte that shows that the dollars are nearly doubling from basically $700 million to 1.3 billion in the past two years.

Kylie Robison of The Verge notes that rather than launching as a separate product, web search will be integrated into ChatGPT's existing interface, with results that look the same and provide links to sources for the answers it gives on things like sports scores, news, stock prices, and weather.

Venu Sports has been shelved for now, but it鈥檚 potential launch could pose a significant threat to linear TV鈥檚 remaining crown jewel: live sports.

I'm kind of talking about sports and investment, but it's a story, really. The U.S. is incredibly good at many sports because there's a lot of investment in a lot of sports in the U.S., but I want to tell you the story of Eric Moussambani. (02:43):. Does that ring a bell with anybody? Anyone heard of him? He is from Equatorial Guinea. He turned up to Olympic trials in 2000 Sydney Olympics.