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The integration of shoppable ads and expansive sports offerings, including the recent NBA deal, positions Amazon to capture significant market share. A likely price increase for Prime in 2025, coinciding with the NBA deal鈥攚hich includes rights to the surging WNBA鈥攔eflects Amazon's confidence in its streaming service's value.

The lesson: Over half (53%) of marketers worldwide said the most common challenge when targeting sports fans is finding the right audience, according to January 2024 Genius Sports research. Leveraging a sports influencer who provides knowledge and personal experiences can effectively capture and retain interest among fans. Sephora.

Amazon sells ads for live sports that appear on Prime Video, and ad-supported Freevee content is also available within the Prime Video app. Grasping where new inventory is and isn鈥檛 being unlocked will be important for media planners. Some Prime Video viewing will remain ad-free.

Amazon鈥檚 $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.

Streaming services invested heavily in entertainment and sports programming in 2022. The number of scripted shows rose significantly, and OTT services worldwide spent $5.2 billion on sports alone鈥攚ay over the $2.9 billion spent in 2021, according to Ampere Analysis.

Not to be outdone, Walmart Connect inked a deal with NBCUniversal to support retail media-powered ads within live sports. This came after several successful connected TV and digital partnerships, including with Roku and TikTok, as well as data integration with its Walmart+ partner Paramount+.

The strong month for Netflix can be attributed to the success of hit shows like 鈥淏ridgerton,鈥� which was the most-streamed show in June, but also to the lack of blockbuster sports events on rival networks. The horse race:.

奥辞尘别苍鈥檚 sports are gaining viewership, and Ally didn鈥檛 miss a beat in snatching up primetime ads for major women鈥檚 sporting events. The bank pledged to reach equal spending on men鈥檚 and women鈥檚 sports within five years, but is already nearing its target. Its marketing team also decided to try something new鈥攖he bank partnered with Roku to produce an original series showcasing women entrepreneurs.

ESPN+, meanwhile, is proof of the enduring value of live sports, even if many of its offerings are niche. ESPN+ viewership also benefits from its bundle with Disney+ and Hulu. The virtual multichannel video programming distributors (vMVPDs) are small, but YouTube TV is set for major growth thanks to the NFL.

Before streaming became the norm, ESPN was the definitive brand for watching sports on television. But now, major sports leagues have been splintered across a variety of streaming services: Amazon hosts Thursday Night Football, YouTube has acquired Sunday Ticket rights, and that鈥檚 just the NFL. Other leagues like Major League Baseball are also fractured across platforms.

News, sports, and dating follow a less extreme version of the same pattern. Both app categories showed strong growth in 2020 but dipped in 2021. Both will also have steady growth going forward. Sports apps (not shown below) grew by 6.6% in 2021, following a modest 3.8% growth in 2020, and will grow another 3.5% this year.

US sports betting is on the rise, with total sports betting handle projected to increase by 35.0% to $184.45 billion this year, according to our March 2023 forecast. Sports betting site FanDuel had a Super Bowl ad for the (sports) books last year, featuring a live field goal kick from former NFL player Rob Gronkowski. FanDuel will be back in 2024鈥檚 game, featuring Gronkowski making another attempt.

Peacock and Paramount+ will use live sports programming to increase ad revenues. Live sports will likely have a bigger impact on Peacock than they will for Paramount+. This is because Peacock鈥檚 sports programming features a mix of linear TV retransmissions and streaming exclusives, whereas Paramount鈥檚 sports programming is available on CBS. Read the full report.

But with so much demand drained out of the platform, those seeking value might consider giving it a look, especially advertisers looking for news and sports junkies. Insider Intelligence | eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Airball: Last week, Sports Illustrated publisher The Arena Group terminated CEO Ross Levinsohn after a report that the publication used AI to produce stories and create fake author bios. The questionable content was removed from the magazine's website.

The sports one is driven by just so much of the interest around sports, but also the fact that as a sports fan, it's very hard to get access to anything without subscribing to multiple services. And I think when it comes to entertainment content, it's a matter of scale.

For example, Bar TV ad startup Taiv鈥檚 costs per thousand (CPMs) are around $15, which is half what advertisers often pay for live sports, according to AdExchanger. There鈥檚 high potential for contextual advertising. For example, ads served in a sports bar during a Lions game might feature Great Lakes tourism, alcohol, or local car dealerships.

High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023. This includes TV content from on-demand/streaming services, live TV, and recorded TV.

Fanatics, for example, the sports merchandise company that has since expanded into sports betting, launched FanCash+, which allows its users to earn cash back on purchases made everywhere from Apple stores to local restaurants, which they can use to buy jerseys or place bets. Five trends shaping the future of affiliate marketing.

鈥淔or those who got priced out or missed out on NFL or NBA inventory, there are emerging options for using 蝉辫辞谤迟蝉,鈥� said Benes. 3. Non-endemic advertisers are welcome. Amazon is making a bid for non-endemic advertisers, both big and small, through sports programming.