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That said, retail is starting to spend a bit more on display and video as retailers dive more into CTV and media streaming, pushing the search share of retail’s digital spending below 50%. Financial services and healthcare and pharma are pushing app downloads or their digital platforms as they seek to create an edge based on customer experience (CX) and expertise.

And they're more open to streaming service ads and connected TV, which are successful. But it's quite notable that they seem to trust these venues more. Sara Lebow (03:25):. Are there anywhere that the high-income shoppers are less likely to discover products than the average consumer? Paola Flores-Marquez (03:31):. Ooh.

Streaming hours were up almost 50% three months after launch, while the service hit 1 billion streams a month later. Cost becomes a key consideration in video streaming decisions. The PSBs’ on-demand services don’t require a subscription, though they do require a TV license (this is £159, or $195.93, per year and is a requirement for anyone in the UK to watch live broadcast TV).

Sponsored content from influencers can help the payments network as it tries to build brand awareness among younger consumers

Integrated AI services across devices could supercharge iPhone sales and subscriptions.

Declining TV viewing, tiered streaming, emergent ad businesses, and content spending cutbacks will be among the most prominent 2023 video trends.

With this new model, payment and shipping details are prepopulated on the purchase screen via the information already held by the streaming service, and confirmation is sent immediately to the viewer’s phone or email. CTV will be increasingly central to shoppable media in 2024. US drivers are flocking to electric cars. In 2024, 37.9% more licensed drivers will use an electric car than in 2023.

Why it matters: Streaming services have eaten significantly into linear pay TV’s market in recent years, and newer threats are emerging. The rise of ad-supported streaming subscriptions is further eroding pay TV’s share. Pay TV services lost 5 million subscribers in 2023 as ad-supported subscriptions proliferated, per Leichtman data.

Comcast looks to free streaming biz from linear’s decline: The company is separating cable and digital assets in a move that others will mimic.

In 2022, TV penetration was significantly greater than on-demand/streaming services. This year, on-demand/streaming service is nearly on par with live TV. It has a penetration rate of 73.7%, compared with 74.1% for live TV. In the region as a whole, it outpaced live TV in viewership by a wide margin in H1 2023. Philippines.

Subscription services revenues, including Prime memberships, increased 11% YoY to reach $11.2 billion, according to the company’s Q3 2024 earnings report. Walmart+ is behind Prime in membership. The company has been adding additional benefits, such as exclusive Black Friday deals, for members, but still doesn’t rival Prime in membership.

Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).

According to a Signal Hill Insights report from fall 2023, AM/FM radio commanded a 75% share of time spent with ad-supported audio, followed by podcasts at 14% and free streaming at 11%. Our time spent estimates factor in ad-free subscription-based audio services like Spotify, which is the largest digital audio streamer in Canada. Social media time spent has jumped over the past five years.

Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.