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Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Lilly dished out $45 million upfront to discover small molecule therapies aimed at multiple disease targets, with the potential for up to $1.7 billion to go Isomorphic鈥檚 way if certain performance-based milestones are met. In a similar arrangement, Novartis paid $37.5 million in cash upfront with the potential for Isomorphic to receive another $1.2 billion.

鈥淲hile 76% of Target guests use the app while they're in store, that number jumps up to 90% for Gen Z,鈥� said Nikhil Sharma, senior director of performance and insights at Roundel on a June episode of our "Behind the Numbers" podcast. And it鈥檚 not just Target where consumers are looking at retail apps.

Among the B2B marketers surveyed worldwide, 72% use social media advertising to reach target audiences, according to the Anteriad and Ascend2 survey. However, younger marketers are more proactive in this area. They are also more likely to leverage video marketing and influencer marketing, both of which rely heavily on social media for distribution and engagement.

Amplifying creator content as paid media has a lot of benefits for brands: It can help them more effectively target and retarget consumers, reach new audiences, and better measure performance.

Those with the resources can also explore their own potential acquisition targets to capitalize on the supportive regulatory environment. Vendors can find deals to hone their core competencies. That includes both acquiring businesses that help them expand their key product or service and divesting aspects of their business that stray from it.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Barring a best-case scenario outcome, most of the largest ad platforms will likely miss their 2025 revenue targets. But they should still outperform the wider market, leaving them in a relatively stronger position vis-脿-vis their competitors heading into 2026. The list of major ad platforms keeps growing.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Though Amazon still commands nearly 40% of all retail media ad spending, retailers like Instacart and Target, are investing heavily in RMNs鈥攕ignaling that brands now have more options for reaching high-intent shoppers. Retail media is no longer just an add-on for ecommerce giants, but a critical revenue driver that is reshaping the digital advertising landscape. Sources. Alphabet, Inc. Amazon. Disney.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

鈥淩etailers should consider partnering with creators who showcase the latest finds and best deals from their stores, while brands should target category-specific influencers, who may have smaller followings but higher trust levels of trust.鈥�. Trend: Presenting dupes as premium can convert buyers into private label.

Under the rule, data collectors must get parental consent both to gather and to sell data from users under 13, limiting the ability of large platforms and data brokers to target young users and monetize their information. What happens next? Lina Khan, the FTC chair appointed by Joe Biden, will be replaced by new President Donald Trump鈥檚 nominee Andrew Ferguson.

Advertisers should set realistic and measurable targets for improvement, per the IAB鈥檚 attention readiness checklist. Beware of attention pitfalls and misconceptions. Be mindful of over-optimizing for attention. It鈥檚 a metric that can be correlated to outcomes, not an outcome in and of itself. More attention is not always better.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Polestar fell short of its 2024 sales targets and now projects positive free cash flow by 2027鈥攖wo years later than its previous forecast of late 2025. Tesla鈥檚 deliveries declined YoY in 2024 even as EV demand rose. The company recently began offering discounts on Cybertruck vehicles.

The tailwinds: The projections come on the heels of a strong holiday season in which a wide array of retailers鈥攊ncluding Target, Abercrombie & Fitch, lululemon athletica, and Nordstrom鈥攔aised their Q4 outlooks.

Choose the right partners: Research and work with affiliates who produce credible, relevant content and have a loyal audience aligned with your target demographics. Empower and support affiliates: Provide them with branding guidelines, marketing resources, and training to effectively promote your products.