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This could indicate a failure to target this demographic for products and educational resources. Plus, this generation feels the stress of being behind on their financial goals鈥攚hile also shouldering the financial burden of supporting both their parents and children.

And its popularity is only growing: The brand is attracting customers across 鈥減retty much every age and income cohort,鈥� per Amin, leading to increased distribution deals with Target and Walmart as well as a new partnership with Dollar General to increase its penetration with rural audiences.

Our take: The 鈥淲icked鈥� promotion will be a major test of how users react to Sponsored Snaps and how Snap plans to target users via its inbox. Its partnership with Universal Pictures could entice other brands to follow suit, but they may also be waiting to see what the response is before jumping aboard.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

And that customer base is a tempting and lucrative target for scammers. Older adults lose more than $36 billion to financial fraud every year, per data from the Better Business Bureau. That makes smaller FIs vulnerable: Fraud was second only to interest rates among community banks鈥� top concerns, per a November 2023 CSI survey.

Users can set up a pool in the PayPal app or online with a description, target date, and goal amount and then share the pool link with friends and family via text, email, or other messaging services. Once collected, the money can be used directly in PayPal or sent to a linked bank account. The feature is available to customers in the US, Germany, Italy, and Spain and will launch in the UK soon.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

It鈥檚 therefore imperative that advertisers understand where their target audience is spending their time, what attracts them to a platform, and how they are using that platform. Social media users of all ages are adapting to new features.

And these more refined tools come at a time when advertisers are searching for alternative ways to target ads following Google鈥檚 tightening of third-party cookie rules. Roughly half of buyers plan to spend more on contextual ads in the future, according to a May survey of advertisers by Epsilon. As publisher-run ecommerce and marketplaces spread, genAI can match and update inventory.

鈥淓specially in categories like beauty, health, and personal care, premium brands should really be looking at having some presence on Amazon, especially as it's offering more opportunities for these brands to reach and target consumers through its advertising offerings,鈥� she said. As younger generations enter high-income brackets, particularly Gen Z, shopping patterns may evolve.

Amazon, Target, and Albertsons are expanding their private label brands, which tend to cost less. Sixty percent of Americans with lower incomes prefer to buy store-label or generic brands, the Collage Group report noted.

However, going after the biggest targets risks longer, drawn-out cases and intensified Big Tech lobbying efforts to delay or challenge decisions.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Target audiences via the channels that hold the most sway over their purchasing decisions. For Gen Z, that鈥檚 largely social media; for millennials, there are more opportunities in CTV, movies and TV programming, and cross-channel partnerships with celebrities and influencers.

Creative agency Monks used Google Gemini to work with sleep wellness company Hatch to identify three personas for their devices and ways to target them. Zeta has added a genAI natural interface to its Marketing Platform that allows it to create dynamic segmentation more easily, something Nationwide has used. Read the full report. This was originally featured in the 蘑菇AV Daily newsletter.

Savvy marketers can use the performance power of CTV to make the most of this new era of streaming and continue to reach their target audiences on the biggest screen in the house. For more CTV insights, check out MNTN鈥檚 Performance TV Content Resources.

Why it matters: As major platforms prioritize high-budget, wide-appeal content to draw mass audiences, smaller services like Hallmark+ see an opening to target viewers with more specific tastes. Rising costs, a challenging advertising market, and evolving audience expectations are pushing large media companies to focus on profits rather than subscriber counts, resulting in fewer broad-based shows.

Shows and live events where fashion features heavily鈥攍ike "Emily in Paris" or the Victoria鈥檚 Secret Fashion Show鈥攁re obvious targets, along with reality TV shows. But viewers may be less inclined to pause an engrossing drama, no matter how much they covet a character鈥檚 outfit or home d茅cor.

As more sports fans cut the cord and stream their favorite teams, advertisers have a unique opportunity to target loyal and engaged sports fans鈥攁nd build the next dynasty with them. For more CTV insights, check out MNTN鈥檚 Performance TV Content Resources.

Kenvue and Target launched the program 17 years ago. What began as a low-funnel, in-store program now includes mid- and upper-funnel approaches, including a partnership with Pinterest to promote the program via video ads. 鈥淲e created a 360-degree approach,鈥� said Drzewicki.

Threads is deeply integrated with Instagram, and Meta could use trending topics on Threads and user discussions to target relevant ads on Instagram. With its decentralized model, Bluesky could emulate Reddit鈥檚 ad framework and place ads in networks or in user interest groups for more targeted campaigns.