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Problematic creator funds are a thing of the past: TikTok is sunsetting its creator fund one year after YouTube changed the game with a revenue-sharing model.

TikTok is intent on growing livestream sales: The platform plans to open live studios and is testing ways to make all content shoppable, even as retailers shift focus to shoppable TV.

Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.

TikTok is using creator payouts to boost Shop adoption: The platform is offering some influencers cash incentives for reaching sales or livestream goals.

TikTok鈥檚 latest strategy to boost social commerce sales relies on AI: The social platform is testing a feature that automatically links users to TikTok Shop without creator input.

In the US, TikTok will capture the attention of its adult users for an average of 55.8 minutes a day, with YouTube close behind at 47.5 minutes, according to our forecast. At the other end of the spectrum, Facebook鈥檚 adult users will spend just over a half an hour per day on the platform, while those of Reddit will spend only 23.6 minutes with it.

Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain

TikTok will see 11.6% global user growth this year, according to our forecast. That鈥檚 about double Snapchat鈥檚 and Instagram鈥檚 expected growth. The ByteDance-owned app will boast more than 900 million monthly users this year鈥攊f it manages to stay in the US, its biggest country.

An ultimatum by the Biden administration gives ByteDance no recourse but to sell TikTok鈥攚hich China鈥檚 government doesn鈥檛 seem likely to allow鈥攐r risk being banned.

TikTok is going all-in on in-app purchases; Meta is focused on shoppable ads; and YouTube hopes to gain a competitive advantage through its strong creator relationships. All of this is happening as we forecast US retail social commerce sales will grow nearly 30% this year to hit $68.92 billion

Insider Intelligence spoke with Dr. Sophia Yen, co-founder and CEO of Pandia Health, a service that provides online access to birth control, about the unique challenges the telemedicine company has faced on TikTok.

Google continues to lose ground to Amazon: Amazon is holding steady as shoppers鈥� search engine of choice for products, even as TikTok and other social platforms attract Gen Z consumers.

Better audience targeting with the launch of Audience Insights could help protect the TikTok from the current ad decline.

Brands can expand their customer bases without starting from scratch by participating in conversations that are already happening on TikTok via 鈥渆dutainment,鈥� or informational content, Colleen Conkling, CMO of stationary company Papier, said at The Lead Innovation conference in New York City last week.

YouTube is positioned to be an advertising powerhouse. It鈥檚 one of the original digital video players, courting advertisers at a time when connected TV advertising is climbing. The platform鈥檚 Google ties offer it a more trustworthy reputation in the US than TikTok. And use is already extremely high. But YouTube鈥檚 high standing also makes growth difficult. Here are five charts summarizing YouTube鈥檚 position and potential.

TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.

Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it鈥檚 exploding), and more.

The battle against TikTok took center stage at this week鈥檚 NewFronts, as Meta, Snapchat, and YouTube unveiled new ad products tied to short-form video. While none of them can compete with TikTok鈥檚 lock on the youth market or the enormous amount of time its users spend on the app, these new ad products are an attempt to bring Reels, Spotlight, and Shorts into greater parity with TikTok鈥檚 ad formats.

More than half of respondents said they use social platforms for messaging, making it one of the most popular activities. When it comes to Instagram and TikTok, however, the former has a more mature offering that鈥檚 been around longer, giving it a firm lead for now.

Carnival embraces 'granfluencer' wave: Cruise line teams up with Retirement House and Gronk for a multi-generational TikTok hit.

This month鈥檚 ad platforms update is all about analytics, with Google, TikTok, and Microsoft announcing improved reporting tools. Plus, Amazon announced on-site and off-site retail media innovations. And we saw some interesting ad network updates from Lyft and Intuit. Here鈥檚 a breakdown of what鈥檚 new.

TikTok steps up its PR in the US capital: It鈥檚 hard for a Chinese company to make friends on the Hill, but it won鈥檛 be for lack of trying.

Social commerce sales will reach $107.17 billion by 2025: While Facebook and Instagram will still attract the most buyers, it鈥檚 TikTok that鈥檚 making the most aggressive moves.

51.1% of US Snapchat users will come from Gen Z this year, according to our September 2023 forecast. TikTok is also dominated by Gen Z, with 44.7% of users coming from that age group.