蘑菇AV

Just as television evolves, so does its advertising potential. With a significant increase in viewership for ad-supported streaming services and FAST channels, the opportunity for advertisers is immense. Discover how the shift towards legacy and rerun content is reshaping strategies.

鈥嬧�婬ims blames drugmakers for high GLP-1 prices in Super Bowl TV spot: It鈥檚 a bold鈥攁nd expensive鈥攎ove for Hims, especially considering the uncertain future of compounded weight loss drugs and doctors鈥� growing apprehension of how these treatments are marketed and sold.

Thomson Reuters鈥� victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training

Spotify and UMG expand their partnership: Companies offer new subscription tiers, premium content bundles, and artist-first royalty reforms.

On today鈥檚 podcast episode, we discuss how the judge thinks Google is, and isn鈥檛, an illegal monopoly, the most likely outcomes from this ruling, and who stands to benefit the most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Food companies look to profit from consumers鈥� protein fixation: Demand for healthier products鈥攁nd pressure from the MAHA movement鈥攊s pushing manufacturers to embrace 鈥渂etter for you鈥� options.

Retail is also taking more spending out of traditional media.In most years since 2017, retail has cut its traditional media ad spending more slowly than average. But in 2024, retailers鈥� traditional ad spending will contract by 6.2%, while all other industries combined will grow by 1.8%.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Zuckerberg wants Trump to slow the EU鈥檚 advertising crackdown: Meta is pressuring the administration to fight back against EU fines.

NFL maintains DEI efforts as Trump rolls back policies: The league reaffirms its diversity commitment, arguing it benefits both competition and business despite shifting political winds.

With promised features missing, the rollout echoes a broader trend of overpromising and underdelivering in AI.

Top vaccine official at FDA forced out by RFK Jr., Makary: It鈥檚 becoming clearer that Kennedy will surround himself with people who share his viewpoints on vaccines.

Google鈥檚 AI is expanding fast and meeting demand, but users could be wary about data collection in their homes and vehicles.

As genAI tools grow more complex, error rates climb鈥攔aising red flags for marketers who now face mounting risks from inaccurate, overconfident outputs.

For several years in a row, the four largest US P&C insurers have cut ad spending, leading to a steady decline in TV ad impressions.

Regulators may hit X with a $1 billion fine, escalating a standoff that could provoke Trump and push Musk to yank the platform from Europe.

Infinite Reality鈥檚 $207 million buy revives Napster as a virtual concert hub where fans can watch shows, chat with artists, and buy merch鈥攁ll inside immersive 3D spaces.

Uncertainty is having a chilling effect on US M&A activity: The number鈥攁nd size鈥攐f deals is down YoY as companies wait for more clarity on government policy.

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don鈥檛 rely on cookies and mobile IDs.