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Key skills include writing code, booking travel, and managing investments, requiring minimal oversight and greater understanding than what chatbots are capable of. Shopping is emerging as a popular application among users, with 60% of Gen Zers鈥攁nd 44% of consumers overall鈥攊nterested in AI-assisted shopping, per PYMNTS.

For instance, a hotel chain may run ads encouraging employees to book its rooms for corporate travel, or a sports league selling suites may target executives in a particular city. Marketers view it as brand-safe. That could work in its favor in what鈥檚 sure to be a contentious election year.

It excludes YouTube and Twitch, cash transactions, travel and event tickets, tips, subscriptions, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.

Methodology: Data is from the November 2024 National Retail Federation (NRF) report titled "Estimated Impacts of Proposed Tariffs on Imports: Apparel, Toys, Furniture, Household Appliances, Footwear, and Travel Goods" prepared by Trade Partnership Worldwide, LLC.

For example, a tool that observes the consumer saving for a bucket list trip could point them to better travel rewards cards, coupons and discounts, or merchandise relevant to the kind of trip they鈥檙e taking. It could even suggest things to do at a particular destination and handle reservations. But big technology shifts in banking are never fast or easy.

Travel demand has also helped buoy OOH ad spending. United recently launched a major OOH advertising campaign targeting airports and commercial centers in major US cities, aiming to entice both travelers and office commuters. Our take: Innovations in video advertising are benefitting OOH spending.

Food services and drinking place sales (e.g., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice goods sales. Inflation, Exchange Rates, and Our Forecast Figures.

Consumers canceled or reduced auto coverage when pandemic-era shutdowns limited travel. They鈥檝e since reversed those habits: Car ownership is on the rise, and auto insurance penetration among US adults will reach 76.7% this year, per our forecast. But pricing headwinds will prevent penetration from cracking 77% in the coming years.

Bread Financial鈥檚 TikTok partners include finfluencer 鈥渆commjess,鈥� travel influencer 鈥渢ravel.w.lex,鈥� and beauty and lifestyle influencer Jenna Palek, who all promoted the Bread Cashback American Express Credit Card. This range of partnerships should help the company reach more young users, including those who don鈥檛 follow finfluencers.

Time and travel. Scheduling time for a clinic visit is the top reported reason for delaying a prescribed blood test. 69% are unwilling to travel more than 10 miles from home to get the test. Anxiety. 78% of respondents report some level of anxiety associated with having their blood drawn. Fear of needles. 37% of respondents fear needles.

And of course they all do very different things, we've all discussed the strengths and weaknesses of each, but I think as advertisers think about exploring a more holistic media portfolio, we might see the share of retail media networks maybe lessen possibly, and we might see a little more experimentation with financial media, travel media. (22:14):.

Travel social ad spending will grow the fastest in 2024. Consumers now have more money from a decent economy and fewer pandemic-related concerns. As a result, we expect travel to spend more across the board, including a 21.4% increase in ads on social media. But travel remains a minor contributor to social ad spending. A handful of industries will increase spending next year.

Many are also prioritizing fun (like spending on travel and entertainment) over financial discipline. Loosened credit limits during the pandemic also made it easier for young consumers to open up lines of credit who may not have been approved otherwise. And stubbornly high interest rates are making the balances they鈥檝e racked up harder to pay down. Should issuers be concerned?

Affording entertainment and travel (47%). The trend: Gen Zers and millennials have markedly different salary expectations for achieving success:. Gen Zers believe they need $587,800, far more than the average. Yet, they don鈥檛 have drastically costlier lifestyles than millennials. Millennials believe they need $180,900鈥攍ess than any other generation except boomers.

Partnership negotiations will have to deal with the program鈥檚 list of hurdles

But they were shown in virtually none of the restaurant- and travel-related queries. These percentages are expected to fluctuate day to day, but they offer insight into how generative search disruption may vary by vertical. SEO can boost AI Overview citations before (and after) paid placements become the norm. AI Overviews still rely on Google鈥檚 search index.

And when you're faced with that, that means you cut back in other ways, you cut back on discretionary spending, on travel on all of those things. So it could be a pretty big hit. Sara Lebow (12:59):. Yeah, I mean that figure you just said like $3,000, that's like 10% of the median family income in the US, so that's a lot of money.

Twin Peaks went public as a standalone company: Investors鈥� response to the sports bar chain could determine whether companies like Panera and Inspire Brands鈥攑arent of Dunkin鈥欌�擨PO this year.

What it means: Consumers are generally ready to let AI do the hard work for them, especially when it comes to travel-related purchases. But for other categories, particularly food and medicine, they may want more control over the purchase process. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.