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Starbucks launched a program using NFTs to tokenize rewards and drive traffic to its digital wallet, and Twitter is exploring its own digital asset. Payment networks and issuers could contribute to Web3 infrastructure. While Web3 payments can be performed via dapps, browser extensions, or QR codes, there is currently no consensus on what the main payment system will look like.

For example, Twitter, or X I should say, the service formerly known as Twitter is very difficult to use on mobile browser these days, and they've almost completely removed the ability for people to browse while not logged in. All of these are pushing people into apps, and we're seeing more app usage as a result and more dollars flow into it. Andrew Spink:.

That means it would make things like political deplatforming illegal, for example, removing at the time President Trump from Facebook and Twitter after he was said to have encouraged violence, which helped lead to the January 6th attack on the US Capitol. Tech Platform say they have a First Amendment right to moderate content posted by their users.

Well, I think Snapchat has been able to succeed where other platforms, mainly Twitter, haven't in terms of subscriptions. Marcus Johnson:. Mm-hmm. Jasmine Enberg:. And 3 million, it's a big number.

Meta will bring in an incredible $0.93 per person per hour this year ($0.98 at Instagram and $0.88 at Facebook), while TikTok, Snapchat, and Twitter will all range from $0.16 to $0.23 of ad revenues per person per hour. Reddit will come in at a paltry $0.05. YouTube, which doesn鈥檛 fit neatly into any category above, would be low on the list.

I mean Jasmine Enberg, who covers social for us, she always reminds us that people are using different platforms for different things, and so it is hard when we compare these players to each other because what you would do on Pinterest is not what you would do on Twitter or X or what you would do on Instagram or TikTok, et cetera. However, advertisers look at them as "Where are the audiences?

Consumer device and behavior trends are affecting payment providers鈥� strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here鈥檚 what that means for the payments ecosystem.

I understand that there's lots of parts of the digital ad experience that are pretty weird and lots that are unpleasant, but the story leans pretty heavily on people complaining about ads on Twitter, and Twitter is in the middle of us fight for its life.

Number two, posting frequency declining, is flat on Instagram, but took a 20% dive on Facebook and Twitter. Number three, Reels rule on Instagram. Reels dethroned carousels in multiple industries to become the most engaging post types. A couple of the highlights from this report from Rival IQ about social media in 2023. But Oscar, I'll start with you.

And so the first one is, I mean people who use X or Twitter for news, they didn't drop as much as I was expecting to, especially [inaudible 00:27:54]. Max Willens:. They can't help themselves. Marcus Johnson:. Given the turmoil swirling around the company since Elon Musk took over. Me and Max spoke about Twitter and X yesterday with Jasmine, and I was saying that a lot of people use it for news.

One year, there was a campaign that they worked on that added a realtime, Twitter-activated component. So for every yard rushed in the game, more money was raised to help three causes that combated youth homelessness. So that's another one that's Mr. Purcell notes. But Paul, what would be in your unofficial Super Bowl playbook if you could scribble in an addition? Paul Verna:.

I mean, it could be that all of those content moderators who got fired from Twitter are now reemployed. Yory Wurmser:. Well, I'm using it for this exam, so. Suzy Davidkhanian:. I love how it's an exam, yeah. Marcus Johnson:. For this quiz? Are you using it for this quiz? Unbelievable. Let's move to our third question. We're talking about search.

That makes it nearly three times bigger than Twitter and two thirds the size of Instagram. Judges have placed Mr. Durov under court monitoring. He must visit the police station twice a week, and stopped him from leaving France, requiring him to post a $5 million bail. The investigation could take months or even years, and judges could ultimately decide to drop the charges. Okay, lots going on.

On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.

The hashtag #ChauNetflix [鈥淏yeNetflix,鈥� in English] trended on Twitter not long after. Netflix sunset the feature in October after considering customers鈥� feedback. Netflix鈥檚 policy changes didn鈥檛 stymie subscriber growth in Latin America.

Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game

One-fourth of creators said they go live to their followers via YouTube, making it the most popular livestreaming app ahead of TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), per an April 2023 survey by The Influencer Marketing Factory.