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Just as China leads the world in ecommerce as a share of overall retail, it also leads in digital advertising as a share of total media advertising. It will hold that perch for the remainder of our forecast period, although by 2027 the US will have gained on China and the UK, and all three will have a digital share in the mid-to-high 80s.

The news: NBCUniversal has reached a multiyear licensing agreement with EverPass Media, a company that works with rights holders and distribution partners to commercially distribute live events.

Apple made its NFC tech available to developers in the US, the UK, and five other markets in the iOS 18.1 update. To use the tech, developers have to enter into a commercial agreement with Apple and pay fees. What this means: This could open the floodgates for more competing wallets on the iPhone. Google Wallet stands to gain the most.

And finally, we have our principal analyst covering everything media marketing in the UK. He's, of course, the host of our Around the World Behind the Numbers Show. Ladies and gentlemen, it's Bill Fisher. Bill Fisher:. Thanks for having me back, eventually. Marcus Johnson:. No idea why you weren't allowed here back for one year, but I feel like Victoria had something to do with it. Welcome.

The era of explosive podcast listener growth has come to an end for most major markets around the world, but the outlook is still bright compared with user growth metrics for many other types of media. Tens of millions of new podcast listeners are appearing every year around the world. The US, Australia, Canada, and the UK are 4 of the top 5 markets for podcast popularity.

Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

Canada鈥檚 share trails the US and UK significantly. The UK is among the highest-penetrated ecommerce countries in the world, with a share of 30.4% this year. The US, by comparison, has a 16.2% share. However, Canada is in line with the worldwide average of 12.5%, excluding China. A mix of factors is behind Canada鈥檚 lagging position.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Listen to the full episode to hear 蘑菇AV analysts Carina Perkins and Zak Stambor explore the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which formats are working, and which aren鈥檛.

This was a notable difference from Pixability鈥檚 parallel study in the UK, which ranked brand safety and brand suitability, respectively, as the top two considerations for YouTube marketers.

Ford will make the biggest cuts this go-round with 4,000 layoffs in Europe and the UK over the next three years. It blamed competition from China and slow demand for EVs. GM will lay off around 1,000 employees, about half of whom are based at its tech center in Michigan. That鈥檚 on top of 2,700 layoffs and 5,000 buyouts earlier this year.

And consumers agree: Some 40% of UK and US adults believe UGC is important when deciding to make a purchase, according to a February 2024 survey from Salsify conducted by SurveyMonkey.

While Sora could be a fun offering for casual users, its adoption by artists or advertisers will depend on audiences鈥� reaction to AI-generated media content. (Source: OpenAI). This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Both the UK and EU have launched similar investigations into Google's ad tech practices, signaling potential global ramifications for the company's business model. Listen to the full episode. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Respondents were based in the US, the UK, Australia, and Canada.

Over half of US and UK adults research and buy products online via a retailer鈥檚 website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer鈥檚 website but waiting to buy them in a physical store.