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Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.

This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

By integrating iSpot’s tools, Paramount aims to attract ad dollars with sharper data on purchases, attention, and campaign impact across TV and streaming.

Despite senators urging Trump to extend the deadline—and despite nearly 70% of US adults opposing a ban, per Pew Research—TikTok’s future in the US is far from certain. As a consistent source of ad revenue growth, the possibility of a US ban is causing advertisers to spend less on the platform and CPMs to fall 80% YoY.

But they also indicate that advertisers investing heavily in SVOD and ad-supported video-on-demand platforms like Netflix and Hulu might need to rethink their ad spend. Our take: The shift represents the need to restructure how advertisers reach their target audiences.

The UK is still playing catch up with China and the US. At £7.3 billion ($9.1 billion), UK social commerce sales will account for around 4.1% of UK ecommerce sales in 2024. In the US, social commerce will have a 6.0% share of total retail ecommerce in 2024, while in China, it will have a 29.3% share.

TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.

US eCPMs for digital video, display, and audio formats fell in Q2 2024—the average decrease was slight on a QoQ basis but more pronounced on a YoY basis.

OOH keeps gaining ad spending dollars, but its share of media budgets remains below pre-pandemic levels.

Instacart adds AI-powered tools for advertisers as ad growth slows: The new features make it easier for brands to create and optimize campaigns.

AI-generated journalism arrives: Il Foglio’s all-AI newspaper edition showcases automation’s potential while raising ethical concerns about accuracy, credibility, and human oversight.

Our take: Advertisers can deploy ad dollars more effectively on Snapchat, avoiding wasted impressions that can occur on platforms with broader, but less targeted and engaged, audiences. Snapchat provides a smaller audience with common interests—particularly related to the film and TV they consume—that can deliver stronger engagement and provide more opportunities for precise, effective advertising.

LinkedIn expands ad strategy: CTV and event ads are driving 6-7x ROI, helping B2B marketers reach engaged audiences.

We expect RMN off-site ad spending in the US to total $10.64 billion this year and to surpass ecommerce channel display ad spending for the first time. In the past year, middlemen with scaled web publisher penetration—including TripleLift, Criteo, and Button—have launched solutions that allow retail media advertisers to put display ads on publishers’ sites.

If it feels like podcasts have more ads, that’s because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That’s a growth of 15.9% over 2023.