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Companies like Apple resumed spending on the platform after a 15-month pause, while Amazon significantly increased its ad spending on X despite pulling nearly all of its ad spending from the platform in 2024. The change is largely in response to Musk’s new political power. Brands are hoping to improve relationships with Musk and, in turn, curry favor with the current administration.

While Reddit’s advertising growth is slowing compared with 2024, it’s still positioning itself as a serious player for SMBs who want alternatives to traditional social platforms. These updates are meant to lower the barrier to entry by reducing campaign setup time and improving signal quality—both key for advertisers working with limited budgets.

Marketers can use this to recognize high growth areas of investment strategies and acknowledge the uncertainty shown in TikTok investments as a potential nudge to diversify their social ad spend.

Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.

By integrating iSpot’s tools, Paramount aims to attract ad dollars with sharper data on purchases, attention, and campaign impact across TV and streaming.

Despite senators urging Trump to extend the deadline—and despite nearly 70% of US adults opposing a ban, per Pew Research—TikTok’s future in the US is far from certain. As a consistent source of ad revenue growth, the possibility of a US ban is causing advertisers to spend less on the platform and CPMs to fall 80% YoY.

But they also indicate that advertisers investing heavily in SVOD and ad-supported video-on-demand platforms like Netflix and Hulu might need to rethink their ad spend. Our take: The shift represents the need to restructure how advertisers reach their target audiences.