蘑菇AV

Big Tech has a big problem: The regulatory tide has turned against it. Digital advertising giants face several major lawsuits, and competition authorities are working to launch more before a possible change in leadership following US elections.

The US, China, and UK are expected to remain the largest markets for ad revenue growth in 2025. US political advertising reached $15.1 billion in 2024, up 30% from 2020. The Asia-Pacific region, particularly China, leads retail media growth, with India expected to see retail media surpass search advertising revenues by 2025. Channel shifts:.

Key stat: We forecast B2B healthcare and pharma digital ad spending in the US will reach $2.27 billion next year, an 8.1% increase YoY. The takeaway: Pharma marketing teams should focus on how the content they鈥檙e creating can boost field teams鈥� engagement with healthcare providers and advise reps on how and when to use materials.

Show why recent trends in US ad spending raise the possibility of brand safety challenges this year. Analyze social media platforms鈥� past and current content moderation practices. Present findings on how generative AI (genAI) dramatically ups the ante for brands to protect themselves from toxic content. Recommend steps marketers should take to mitigate risk.

OpenAI gives partner publishers a flat-rate licensing fee, rather than a share of revenue, while Perplexity offers a 鈥渄ouble-digit鈥� cut of revenue. 57% of US adult support compensating news and media publishers when their content is used to train AI, per News/Media Alliance.

Mobile app install ad spending in the US is forecast to reach over $27 billion in 2025, up nearly 11% from last year, per our forecast. Mobile in-app ad spending is projected to grow even faster, rising 12.6% in 2025 to nearly $190 billion. By 2029, mobile will make up nearly 68% of total digital ad spending in the US, climbing from 66% this year.