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For instance, creator-commerce platform LTK rolled out a shopping tool in June that鈥檚 specifically focused on DMs. Users who comment 鈥渟丑辞辫鈥� on an LTK creator鈥檚 Instagram post receive a DM including a link, where they can shop products in the post. But most social users in the US 补谤别苍鈥檛 shopping within a messaging context.

颁丑颈苍补鈥檚 ecommerce disruptors will get disrupted. Shein, Temu, and TikTok Shop face a reckoning following breakneck worldwide expansion. The crop of mobile-first ecommerce players with roots in China have taken off with consumers around the world.

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners鈥攁nd losers.

奥补测蹿补颈谤鈥檚 US sales rose 1.6% YoY in Q1: Despite growing macroeconomic headwinds and a frozen housing market, demand remained strong.

Prada鈥檚 Versace deal comes at a difficult time for the luxury industry: Tariffs are threatening brands鈥� access to US consumers, while recession fears could trigger more conservative tastes.

Ecommerce may be hit particularly hard after President Donald Trump ramped up tariffs on China to 245% and announced plans to tighten regulations on de minimis imports from China and Hong Kong鈥攎oves that will likely dampen sales from Chinese-based sellers on online marketplaces operated by retailers like Amazon and Walmart, as well as reduce growth for platforms like Shein and Temu.

Click here to view our full forecast for US retail media ad spending. Retail media has evolved from ecommerce side hustle into a compelling opportunity to generate high-margin revenues. Retail media has captured the attention of multibrand retailers looking to offset ecommerce margin drains.

Over half (53%) of US video game players who mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions, according to March data from CivicScience.

We forecast only 12.8% of the US internet users will own crypto this year, and just 2.0% of them will use it for payments.

US consumers will average 1 hour, 25 minutes per day with digital audio in 2025鈥攋ust 2 minutes shy of their daily time spent browsing social media, per our forecast. But while social networks will account for nearly a quarter of total US media ad spending, digital audio services will represent just 1.8%.

Every step of the grocery shopping journey is being digitized; how do consumers feel about it?

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

In 2025, US creators will earn $15.87 billion on social media alone, according to our forecast. Payment providers and retailers are trying to forge closer relationships with creators and influencers to capitalize on the blossoming industry. Stripe partners with companies like X (formerly Twitter) and Clubhouse to help them build payment solutions for creators on their platforms.

Apparel brands and manufacturers fear hit from Trump tariffs: The duties will disproportionately affect the industry, as 97% of the apparel and shoes sold in the US is imported from countries like China and Vietnam.

But US outflow growth is slightly decelerating, likely due to shaky consumer financial health from factors like growing debt paired with record-high interest rates and depleted pandemic-era savings. The largest US remittance corridor is Mexico, followed by China, per the Federal Reserve. Click here to view our full forecast for US remittance outflow.

It also doesn鈥檛 have the same competition with card payments as it does on the consumer side: Card payments will make up just 6.3% of all US B2B transaction value this year, per our forecasts. Our take: Pay by bank may not appeal to consumer-facing merchants, but it can help make Spreedly a more attractive payments partner for its B2B clients.

With the company鈥檚 biggest China rival, Luckin Coffee, looking to make its US debut, Starbucks will be under even more pressure to produce a menu and customer experience that can persuade cost-conscious consumers to venture through its doors.

We expect US brands to spend over $10 billion on sponsored social content in 2025, per our latest forecast. But many brands still approach those deals transactionally, rather than as a true partnership where creators also have a seat at the table. Creator content is the most effective at driving sales from social media, per our March 2024 鈥淯厂 Social Commerce鈥� survey.

Retail media ad spend could range between $56 billion and $61 billion in 2025, depending on how aggressively tariffs are implemented, according to our 鈥淚mpact of Tariffs on US Businesses鈥� report. If heavy tariffs are enacted, spending could fall by 8.1% compared to our limited tariffs scenario, which aligns with our current baseline forecast. 2.

This growth is mirrored in the US, where our forecast expects influencer marketing spending to rise 15% YoY in 2025, outpacing both social ad growth (12.8%) and overall digital ad growth (11.8%). As holding companies like Publicis Groupe and Havas race to acquire influencer marketing agencies, Omnicom鈥檚 Creo move shows it鈥檚 betting on internal unification rather than outside acquisition.

We forecast US Google Wallet users will total 50.94 million this year, accounting for almost 30% of all mobile wallet users. Apple Wallet users, meanwhile, will total 83.45 million in 2025鈥攁ccounting for about half of all mobile wallet users. That鈥檚 why Google Wallet also recently started supporting more types of digital passes, virtual cards, and BNPL options.