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However, unlike CTV or gaming, which have pretty singular uses, 鈥渢he smartphone is kind of like the Swiss Army knife of connected devices. It does it all,鈥� said Wurmser. The leading use for mobile is video, which represents 33% of time spent on mobile devices, followed by digital audio (18%), social networks (13%), gaming (11%), and messaging (10%), according to our forecast. 3.

Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr). Ecommerce giants power the retail media boom. Amazon drove鈥攁nd now dominates鈥攄igital advertising鈥檚 third wave with a powerful combination of search, display, and streaming TV ads.

Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

It hosted Amazon Gaming Week from April 30 through May 5, and Amazon Pet Day begins on May 7. Amazon is increasingly using seasonal or category-specific events to drive sales and build awareness of its growing selection of name brands. The events also boost retail media spending as brands aim to ensure they are front and center during the sale.

How we got here: The FTC filed to stop Microsoft from buying Activision Blizzard late last year, saying the $68.7 billion blockbuster deal would suppress competition in the video game market. The push to block the acquisition was seen as a bold and risky maneuver for the regulator after a year of anemic regulatory activity.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Key takeaway: Lack of transparency and communication over Microsoft鈥檚 gathering of children鈥檚 data could see Nintendo, Sony, and cloud gaming services grab Xbox鈥檚 market share.

Instead, it invested in TikTok, metaverse, and gaming ads. And Nationwide has shifted to digital to measure the efficiency of its tactics, according to CMO Ramon Jones, as quoted in an October 2022 report by AdAge. Some insurers are resuming spending as rate actions soften.

American Gaming Association. Eilers & Krejcik. Legal Sports Report. MediaRadar. The Harris Poll.

And I think part of that has to do with just there's so much more digital entertainment out there that the international community at large is obviously hard to generalize, or maybe moving away from just social messaging in favor of things like gaming and digital video that doesn't have a social component.

Its reputation as a children鈥檚 video game propelled it to success during the pandemic but also invited repeated controversies. Its answer to those problems has been to expand to new regions and attract players of all ages. In Q3, 46% of Roblox users identified as under 13 years old. In Q4, the number of users ages 17 to 24 grew 31% YoY, accounting for 22% of all users.

The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

Needleman and Tom Dotan of the Wall Street Journal round the numbers, and adding Activision would've made gaming overall about what percent of Microsoft's revenue in its latest fixed fiscal year? So Microsoft added Activision, and so how much would that have swelled its gaming revenues to if you take its last fiscal year? So basically, what share of Microsoft is gaming as a result of this deal? Okay.

The 鈥渙ther鈥� category鈥攃omprising mainly gaming consoles, smart speakers, smart watches, and connected vehicles鈥攚ill account for 0:42 per day in 2023. Ad spending on these devices is not actually $0, but it is so low that it rounds down to a 0.0% share in the table above.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Marketplaces lose share in places where US shoppers start their shopping journeys. Gen Z prefers to research brands on social media over search engines.

The other area where I think it's likely to see an increase is in gaming. I think gaming time is going to increase on CTVs as well. Marcus Johnson:. Yeah. Yory Wormser:. Beyond that, I mean they'll probably become giant screens for computing with your phone as an interface maybe. So we'll see what happens beyond that.

A majority (60%) of US consumers would be willing to answer surveys or take polls to earn rewards from brands, according to an October 2023 Ebbo survey, and more than a third are amenable to playing games or providing ratings or reviews.

Companies that collect robust user data, like airlines, ridesharing services, food retailers, gaming companies, and more, have opened up new ad space or are exploring ways to harness user data to increase revenues.

See that there in your video game, but you can't just throw a 32nd Papa John's ad in the middle of playing when someone's paid 60 bucks. That's just going to irritate gamers hardcore. You can do that on a mobile game, but AAA game, you got to be pretty cautious about the user experience. Marcus Johnson (24:09):.

Apple鈥檚 iPhones surpassed OEMs making up Google鈥檚 Android ecosystem in the US, and service ecosystems like streaming music, fitness, and gaming subscriptions expanded around handsets. Premium handsets continue to be in high demand, evidenced by shortages of the iPhone 14 Pro heading into the holiday season.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Maybe Stranger Things games that you can play on your TV would appeal to people who are very deeply embedded in Netflix, but is that really appealing to a general gaming audience to drive subscriptions to Netflix or however they imagine gaming fitting into the revenue picture? I'm not sure.

Among the 36.2 million Gen Alpha internet users in the US, digital video is the most prevalent activity by far (81.4%), followed distantly by digital gaming, per our forecasts. Gen Alpha鈥檚 love of digital video makes YouTube the center of their online universe鈥攁nd the key platform for marketers to build rapport with them. Most US Gen Alphas use YouTube.