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24% of shoppers have used generative AI (genAI) in shopping experiences, while 35% are aware of the use of genAI in shopping and plan to use it in the future, per November 2024 Capgemi data.

Ecommerce will account for nearly a quarter (24.5%) of US beauty retail sales by 2028, according to our October 2024 forecast.

Video and retail media networks (RMNs) will drive programmatic ad spending growth this year. Programmatic ad spend will increase by 15.2% in 2024 to reach $156.82 billion, 75% of which will go to direct channels. Programmatic video ad spending will grow even quicker at 21.2% YoY in 2024 and will continue to grow at a CAGR of 14.3% over the next two years.

Personalized features within the Best Buy app: The revamped app includes a new home page featuring tailored content, a 鈥淒iscover鈥� tab where consumers can engage with new tech, a Shop with Videos section featuring a curated assortment of videos, and personalized push notifications that alert shoppers when items they鈥檝e been eyeing going on sale.

Almost nine in 10 (86%) US contact center decision-makers are either currently using AI for in-call agent assistance or plan to do so in the next two years, according to January data from ContactBabel and CallMiner.

CNN and Roku want to thrive in the FAST lane: Both are launching free ad-supported streaming channels to lure price-conscious consumers.

What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.

Display will be boosted by video formats, which will account for 40.6% of digital in 2025. These include short-video clips in social media feeds and more traditional commercial spots in long-form content delivered digitally.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein (蘑菇AV subscription required).

Instagram is shutting down its livestream shopping business: The move is the latest sign of US shoppers' disinterest in livestream commerce.

Over half (53%) of US hispanic adults look for websites or retailers that offer Spanish-language options at least sometimes when shopping online, according to March 2025 data from ThinkNow Research.

Instagram has become an essential platform for ecommerce businesses鈥� social media strategies. Brands that leverage the social platform鈥檚 Instagram Story ads can boost their online presence, broaden their audience, and enhance engagement to achieve success.

Short-form video: 鈥淭his type of snackable content is a really great way to interact with your consumers and with your communities.

Offering secured or subscription credit cards can help issuers attract these customers and bolster account openings

BNPL players are reimagining how consumers access lines of credit鈥攚hile also seeking elusive profits

Sezzle and Klarna made progress toward long-term profitability in 2023鈥攚e look at how they鈥檙e using subscriptions to help make that happen

But its enormous ecosystem spanning retail and video gives its closed ecosystem more appeal than smaller competitors. Privacy Sandbox may have been delayed again, but it has enjoyed some wins. Last month, Yahoo said it was able to run successful prospecting campaigns using Privacy Sandbox鈥攁 type of ad campaign that critics said the Google initiative would struggle to provide.

Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.

The convergence of marketing and commerce took center stage, with a focus on how brands can create seamless shopping experiences by leveraging technologies like AI and immersive activations. Sustainability in advertising was also a talking point, likely sparked by the opening day鈥檚 beach cleanup activity.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.