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So I wonder whether we're going to best alternative in the future it's going to be voice commands. It's going to be being able to say, add to cart, add to wishlist, and then you can scroll over that product in your own time on your phone, on your laptop. Marcus Johnson:.

Consider genAI's impact on search and SEO. The use of genAI may lead to a major SEO transformation. There’s more emphasis on natural language processing (NLP), user intent, search behavior, and more. Marketers can use genAI to analyze customer data to develop more effective SEO strategies. 3. Establish clear guidelines and governance. The majority of B2B marketers use genAI tools.

AI models are trained on large data sets that may contain bias or inappropriate content, and thus the output may lack brand voice and consistency. Securing long-term brand equity is paramount. Beyond immediate recognition, all marketers need to ensure that their offerings stay top of mind.

This is the Friday show that is trying out a new voice. Right, Suzy? Suzy Davidkhanian:. That's me, yes. Marcus Johnson:. Didn't you say you wanted to? You were like, "I'm going to try a new voice for this episode.". Suzy Davidkhanian:. I wanted to try a new character voice. Marcus Johnson:. Suzy was like, "I want something a little bit more...". Suzy Davidkhanian:. Deep. Marcus Johnson:. Husky.

Well, with a voice like this, are you kidding? I-. Marcus Johnson:. Of course you love it. Jeremy Goldman:. I just watch everybody else embarrass themselves when they post it to TikTok, so I like it. Marcus Johnson:. You like it? Oh, no. Moving on. It's truly awful. I hate it so much. There's so many facts about karaoke though. Here's one for you. The biggest ever karaoke party happened in Tennessee.

On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.

It's a natural extension of voice chatbots that we interact with already over the phone, online. So I think it's just putting together all these technologies to push the information and the brand that these companies are trying to promote, I guess, in a more widespread and easily accessible way. Marcus Johnson:. Yeah.

Reisinger has been using Google's AI-first search engine, which he admits is still in beta, and notes that it represents a major change in how search results are displayed. He explains that, instead of simply showing results at the top of the page, Google AI search tries to answer your query, give you context, and let you ask follow-ups.

My husband, he develops voice assistance and chatbots for customer service. And I have heard a lot of how they say we're we might record this call for quality assurance purposes? Stephanie Taglianetti:. Yeah. Evelyn Mitchell-Wolf:. I've heard a lot of those calls over the past couple of years and it does not surprise me.

But brands need to use their voices, too. Otherwise, important pieces fall through the cracks. Here are a few areas to make some noise about:. Local TV measurement still lags national. Local makes up only so much inventory—usually about 2 minutes per hour—but advertisers that want to concentrate video investment in specific geographies should be concerned about getting left behind.

And with a well-defined prompt, it can also create poetry or lyrics specific to a topic, era, and even an individual voice. How quickly does ChatGPT answer text-prompt queries? 4. What are ChatGPT’s limitations?

PolyAI creates human-like voice assistance for customer service teams, and Synthesia is an AI-powered video maker. So there seems to be quite a lot of innovation in the UK, and I'm not sure why that is so far ahead of Europe.

And that is going to, first of all, have a lot of voice interfaces like with Spotify, but as autonomous vehicles become more, there'll be more screen interactions too. And already now there's a lot of infotainment or entertainment and for the passenger parts of the car. So as cars become more autonomous, we're going to see that spread to all seats in the car.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Amazon's second Prime Day performed and whether it's really a holiday sale. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the 2023 holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

And over time, I think retail has evolved into many different channels, whether it's voice commerce, car commerce, social commerce.

From my voice, you can tell that it's the morning again. Why do we keep doing this? I hope you had nice long weekends, Gadjo, Jacob and listeners. Welcome to the Behind the Numbers Daily, an eMarketer podcast made possible by Verisk Marketing Solutions.

Telecom: Includes point-to-point communications services, such as telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email and fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).

But Snap says that it's not meant to be a search engine, and that's a hard sell for me, especially given all the news about Gen Z now using TikTok and Instagram for search and TikTok even potentially moving into search ads. And I don't think Snap can afford to miss out on that Gen Z trend. Marcus Johnson:.

Right before I got on this call, I was talking to Jeremy Goldman and he was like, "Bill has a great recording voice." So look forward to that. And you know what? It's true. Bill Fisher:. I've been told I've got a face for radio. Anyway, great to have you both on the show. I believe it's Fact of the Day time. Right? Am I doing this right? Yep.

If I just press a button and maybe using voice, I can say, "Closest gas station." And through the glasses, I can see there's a couple of different markers in terms of where the closest gas station. Things like that. Maybe you put them on to build some furniture and it shows you a diagram of what the thing's supposed to look like so you know to put this to that, et cetera.

What can you do as a brand to make sure that your creators are pumping out consistently strong content, that they're not teetering out, that they're bringing their own voice to these things? Because sometimes I feel like across the board they all start to sound the same, and I feel like that can't break through the messaging that what you need it to be. Jasmine Enberg:. Yeah, it's a great question.

SKAdNetwork (SKAN) 4.0 introduced several pivotal improvements to Apple’s privacy-preserving attribution product, including web-to-app conversion reporting—essential for measuring search performance. Even so, less than 1% of iOS installs were configured for SKAN 4 six months after the update went live, according to data from Singular.

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Even outside of this AI voice, human voice DJ. Maybe your Discover Weekly is AI generated, or recommendations curated by an artificial intelligence. I think there are obvious ways for them to use it. The DJ is a good example of the other side of the coin. It's been criticized a lot as feeling cold and impersonal and a little bit ghostly.