This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.
As tourism levels reach pre-pandemic heights, ad spending is set to slow. UK tourist numbers (UK residents visiting the UK and abroad) still hadn鈥檛 reached pre-pandemic levels last year, according to the Office for National Statistics (ONS). A ceiling for digital ad spending is therefore potentially in sight, albeit not within our forecast range.
Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?