蘑菇AV

As the major economies of Western Europe and Latin America grow their B2B ad spending more quickly, China鈥檚 share of the worldwide total will decline. Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market.

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

Map out the ad spending growth trajectories for both terrestrial radio and digital audio through 2028. Show ad buyers how podcast ad spending will shape the market for digital audio services ad spending. Help publishers and solution providers think through how they can capitalize on the near-term trajectory of audio ad spending across different media.

Welcome to our latest edition of 鈥淎d Spending Benchmarks.鈥� This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck鈥攐ne of six in the series鈥攚e cover our latest forecasts for out-of-home (OOH) ad spending. This deck will:.

Welcome to our latest edition of 鈥淎d Spending Benchmarks.鈥� This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck鈥攐ne of six in the series鈥攚e cover our latest forecasts for programmatic ad spending. This deck will:.

These markets are regaining momentum after inflation and an energy crisis depressed ad spending growth in 2022 and 2023. Meanwhile, Canada will see the slowest growth in programmatic display ad spending in 2025. Advertisers there are adjusting to a slumping economy and increased ad costs from the Digital Services Tax, which went into effect in June 2024.

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to 蘑菇AV鈥檚 forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.

Germany is seeing the fastest growth in CPG ad spending. Its close neighbors, France and the UK, are seeing CPG investments in digital advertising rising rapidly. But Germany is outpacing them by several percentage points. This may be partly due to the industry鈥檚 so far limited investments, leaving more room for growth.

After two weak years, the banking sector is set for an ad spending rollercoaster through 2026. To make the most of their ad dollars, banks will need to pay close attention to the specific activities consumers engage with in digital channels. Here are five charts that unpack our ad spending and time spent with media forecasts. US banking digital ad spending growth is in a honeymoon period.

B2B digital retail ad spending will grow 15.2% YoY in 2024, with Amazon capturing nearly half of all B2B retail digital ad spending. How is the B2B digital advertising landscape changing? Digital B2B ad spending will bounce back in 2024. Digital B2B ad spending is expected to grow 14.9% this year, to $18.34 billion.

It took time for travel digital ad spending to recover, but its strong trajectory continues apace. The pandemic slump took several years鈥� worth of potential growth away from the industry. However, it passed the pre-pandemic high last year and will approach the $1 billion milestone next year.