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WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.

Not all digital audio listeners are accessible to advertisers. Ad-free subscriptions continue to make up a sizable share of listenership on the largest platforms, and digital audio players are incentivized to prioritize the ad-free revenue stream. Annual ad revenues per ad-supported user are considerably less than revenues generated by an annual ad-free subscription for Spotify and Pandora.

Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."

Bluesky mulls a future with ads: CEO Jay Graber said the platform could put ads in search results as it searches for revenues.

Retail media will set the pace for digital advertising growth in the coming years as more retailers invest in monetizing the channel and more advertising options become available to media buyers.