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Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

Welcome to our latest edition of 鈥淎d Spending Benchmarks.鈥� This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck鈥攐ne of six in the series鈥攚e cover our latest forecasts for programmatic ad spending. This deck will:.

Welcome to our latest edition of 鈥淎d Spending Benchmarks.鈥� This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck鈥攐ne of six in the series鈥攚e cover our latest forecasts for out-of-home (OOH) ad spending. This deck will:.

Germany is seeing the fastest growth in CPG ad spending. Its close neighbors, France and the UK, are seeing CPG investments in digital advertising rising rapidly. But Germany is outpacing them by several percentage points. This may be partly due to the industry鈥檚 so far limited investments, leaving more room for growth.

Even an influx of new retail media networks (RMNs) will not chip away at the share of ad spending allocated to the top two powerhouses.

After two weak years, the banking sector is set for an ad spending rollercoaster through 2026. To make the most of their ad dollars, banks will need to pay close attention to the specific activities consumers engage with in digital channels. Here are five charts that unpack our ad spending and time spent with media forecasts. US banking digital ad spending growth is in a honeymoon period.

B2B digital retail ad spending will grow 15.2% YoY in 2024, with Amazon capturing nearly half of all B2B retail digital ad spending. How is the B2B digital advertising landscape changing? Digital B2B ad spending will bounce back in 2024. Digital B2B ad spending is expected to grow 14.9% this year, to $18.34 billion.

It took time for travel digital ad spending to recover, but its strong trajectory continues apace. The pandemic slump took several years鈥� worth of potential growth away from the industry. However, it passed the pre-pandemic high last year and will approach the $1 billion milestone next year.