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It relaunched its Formula 1-inspired 鈥淪peedcat鈥� shoe (first released in 1999) and the item was named one of the top 3 of 鈥渉ottest products鈥� in Q3 Lyst Index, which ranks the most sought-after items in global fashion. It has also embarked on several collaborations, which include with Rihanna鈥檚 Fenty x PUMA Avanti sneaker campaign, fashion brand Heliot Emil, and luxury streetwear brand Kidsuper.

"And so when you want to try out the shoes, you've got to try out their shoes and then either go to a Nike store or order Nike shoes online and see how those compare to the shoes that you bought or tried on in the store. And that's just not a process that most people are going to engage in.". Competitors are thriving as Nike struggles.

The divide between top-tier brands and the rest of the luxury industry is widening: Companies like Brunello Cucinelli are outpacing the market as wealthy shoppers spend freely.

By comparison, 51.3% of users purchased clothing after seeing content about it. Of the 12 categories in our survey, only pet and automotive products have lower conversion rates than financial services. Millennials and higher-income users are slightly better prospects for conversion. 蘑菇AV 18% of millennial social media users have purchased a financial product or service after seeing content about it.

While lifestyle and fashion is the leading topic those creators post about, the industries they cover range from food and cooking to technology and gadgets, according to the survey. Social platforms have gone back and forth with native offerings. Instagram shut down its native affiliate program in August 2022, for example.

Dollar General similarly noted that strong consumables spending partially offset declines in its home, seasonal, and apparel categories. The numbers:. Dollar Tree and Family Dollar sales grew 3.6% YoY to $7.57 billion in Q3, ahead of analyst projections of $7.45 billion. Same-store sales rose 1.8%. Dollar Tree鈥檚 sales increased 8.3% YoY to $4.34 billion, and same-store sales grew 1.8%.

Best Buy, in partnership with media agency PMG, ran a geotargeted campaign in select stores, leveraging TV screens to run video ads promoting a collection of holiday pajamas sold by a nearby apparel retailer. Albertsons, as part of a pilot test for its non-endemic program in partnership with Rokt, ran ads on customers鈥� online checkout page featuring a free month of Hulu.

Prominent retailers generated better-than-expected holiday results: While Abercrombie, Lululemon, and Nordstrom raised their Q4 outlooks, Macy鈥檚 and Kohl鈥檚 continued to face challenges.

Skechers, Anta join the parade of sneaker brands capitalizing on Nike鈥檚 missteps: Both companies are thriving thanks to a focus on underserved markets and big-name partnerships

The top spending categories outside of fashion and beauty were personal care, followed by household supplies. And the fastest growing category was vitamins and supplements. Cash App Card. Cash App Card transactions grew 19% YoY over the holiday period. Social commerce purchases made using the debit card surged 139% YoY.

Toys and apparel are currently 鈥渂right spots鈥� for the retailer, due in part to lower prices but also because of the larger selection of products available on its marketplace. Walmart is also seeing healthy sales of discretionary items like TVs and headphones at the start of Q4鈥攁 good omen for its holiday performance.

The top reason high-income consumers bought a new brand or product across consumer electronics, food, beauty, furniture and home goods, accessories, and shoes categories was that it was of better quality than a similar product. For clothing, household supplies, and health and personal care, a better price was the top reason.

Cyber Monday in particular 鈥渨as a day for splurge purchases,鈥� said Caila Schwartz, Salesforce director for consumer insights, with considerable growth in the luxury handbag and apparel categories.

Pinterest is particularly popular among mothers for providing inspiration on topics like crafts, decor, recipes, fashion, and shopping. Pinterest has nearly twice the reach among mothers compared with the total digital population (64.7% versus 31.9%), and use among mothers has increased in terms of unique visitors and time spent in the last year, according to Comscore鈥檚 MMX Multi-Platform.

Digital ad spending in both apparel/accessories and athletics retail grew more quickly than in other retail subsectors in 2023. Sporting goods digital ad spending grew at a torrid 26.5% YoY in 2023, although it will show a below-average growth of 11.6% in 2024. Apparel digital ad spending, on the other hand, will grow by 20.4% in 2024 to reach $26.10 billion.

For example, it rolled out shoes featuring its LightSpray technology, which are running shoes that feature a thin, lightweight upper that has no laces.

Because again, in this globalized world, every product has an equal or cheaper alternative, whether it's your smartphone, your computer, the clothing you wear, no matter where you buy it from, there is another alternative, be it more expensive or cheaper.

But as with other genAI use cases, retailers need to tread carefully and ensure proper oversight to avoid alienating consumers with strange imagery and ill-designed clothing. Go further: Read our report on Generative AI for Ad Creative.

Apparel, beauty, and digital drove growth. Bluemercury delivered its 15th consecutive quarter of comp sales growth鈥攗p 3.3% YoY鈥攖hanks to resilient demand for premium beauty, particularly skincare. Macy鈥檚 advertising business also grew during the quarter: Sales rose 13.9% YoY to $41 million, although that was not enough to offset the $22 million (15.5%) YoY decline in credit card revenues.

The article pointing out that Amazon has long struggled with its brick and mortar ambitions closing its bookstores, fashion outlets, four-star locations. Most recently it closed its Amazon Go store in Woodland Hills in California. Amazon's cut its Go portfolio in half since 2023, to 16 stores in four states. Ms.

There were bargains to be had across several key categories, including toys (down 27.8% compared with listed price), electronics (down 27.4%), TVs (down 24.2%), and apparel (down 22.2%), per Adobe Analytics. Lower-than-expected prices enticed many shoppers to open their wallets.

Over the longer term, merchants like grill-maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Consumers are also pulling spending forward. Fears that steep tariffs will drive up big-ticket item prices spurred an auto sales spike in Q4.

Trend reports, which use genAI to uncover and showcase the most relevant fashion and beauty trends. Style Swipes, which recommend products based on customers鈥� habits and preferences. Improved search capabilities that let shoppers describe what they鈥檙e looking for in their own words, such as 鈥渃ozy red sweater鈥�.