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However, the company has begun to find success cultivating close relationships with celebrities and fashion influencers to sell more premium clothes.

Walmart introduced The Nuevolution Project, a collection of clothing and home products from Hispanic creators. In the beverage industry, Tequila Cazadores and Caf茅 Bustelo collaborated on specialty coffee cocktails, while Modelo created a "One-in-Six Pack" to celebrate Hispanic creativity and perseverance.

That鈥檚 set to continue this year: Our latest forecast shows ecommerce sales in the wider health, personal care, and beauty category will rise by 12.4% in 2024, ahead of textiles, clothing, and footwear (9.7%); household goods (6.5%); food and beverage (5.0%); and total ecommerce (5.3%). There鈥檚 plenty of headroom for future growth.

How we got here: The Dockers brand was meant to help Levi鈥檚 appeal to a broader audience and capitalize on demand for non-denim clothing like khakis, but its value to the overall business is shrinking as consumer tastes change. Dockers 鈥渉as underperformed for some time,鈥� CEO Michelle Gass said on the company鈥檚 earnings call.

Number one: Walmart for opening a sneaker marketplace, which we talked about during our marketplace episode so check that out if you haven't, and for making its New York Fashion Week debut. Arielle, say more. Arielle Feger (13:57):. Is it a retail ranking without Walmart? Yeah, so they're just really pushing fashion in all sorts of directions. They were at Fashion Week.

Shein will showcase its new fall and winter apparel collections via a live streamline shopping fashion show it calls Shein Live: Front Row on Facebook, X, YouTube, and Instagram. The 90-minute show will feature Shein customers modeling the clothing. This will be the retailer鈥檚 third livestream fashion show.

The retailer recently closed three of its Amazon Go convenience stores, and it鈥檚 also shuttered several other concepts鈥攊ncluding its apparel-focused stores, bookstores, 4-star shops, and pop-up stores鈥攁mid corporate belt-tightening.

Innovation: Though Nike pioneered a new category of high-tech running shoes, it lost momentum thanks in part to its relatively slow-to-market processes. For example, most of the company鈥檚 innovations featured at the Olympics won鈥檛 hit store shelves until next year. Design: Nike is first and foremost a fashion brand and it needs to move quicker to stay ahead of the curve.

I think the bigger idea here is that it's less about these one-off partnerships and more about ways that brands and creators can work together in more of a long-term fashion. And hopefully that would benefit both parties. And so that's one aspect of it. And then we're also just seeing creators jump off of social media a little bit. That's the core of it still, but they also are...

A clothing and homeware revamp has also paid off. Marks & Spencer has enjoyed strong growth in clothing and homeware sales after revamping its range to 鈥渇ocus on the modern mainstream customer,鈥� per a company press release. The retailer has also been expanding its third-party clothing, beauty, and home brand partnerships, and says online brand sales now represent around 8% of its total online sales.

Meanwhile, its other concepts鈥攊ncluding its apparel-focused stores, bookstores, 4-star shops, and pop-up stores鈥攁lso closed their doors amid corporate belt-tightening. Amazon excels at understanding and delivering a shopping experience that meets online shoppers鈥� needs and wants. But offline shoppers often have different desires, which Amazon has yet to demonstrate the ability to understand and meet.

According to Marketing Brew, clothing brand Cider has a Discord server with more than 15,000 members where fans have shared feedback about product lines and connected with one another. Other brands have embraced gaming platforms鈥攊n November 2023, e.l.f. Cosmetics launched its first experience on Roblox, something the brand said its 鈥渃ommunity has been asking for.鈥�.

It's not just apparel, footwear, of course, we're talking about so many different product categories. It could be tech products, beauty, cosmetics, things like this. And so there's just so many different avenues you can go down. I think a lot of it's just also driven by platforms too, Ethan. So I think people are spending so much more time on YouTube, on TikTok and other socials.

The circular economy will thrive as fashion companies prepare for new sustainability law. Fashion resale is a fast-growing trend in Europe. Concerns over the cost of living and the climate crisis are driving demand for secondhand fashion across the continent.

Gymshark or any the fitness clothing brands, they typically have a whole collective of creators that are called athletes and they create content, different posts about the items that they're wearing and so on and so forth. But these athletes also have broadcast channels.

Accessories retailer Claire鈥檚 relaunched its loyalty program in 2023 to cater to the needs of its core demographic: Gen Z and Gen Alpha (which the company refers to collectively as 鈥淕en Zalpha鈥�). A key feature of the new C.Club program is the all-important ability to earn rewards more quickly.

Blake Droesch:. 30% say it is acceptable to remove your shoes, and then 55% say it's unacceptable to remove your shoes. Marcus Johnson:. Nothing on there about dressing gowns? No? Suzy Davidkhanian:. That would be pajamas. Marcus Johnson:. Pajamas, acceptable or not acceptable? All right. Suzy, you're up. Suzy Davidkhanian:. What is the third most drunk beverage globally?

Interestingly, JLL鈥檚 report found that department stores ranked as consumers鈥� most popular destination for holiday shopping this year (57.9%), followed by apparel stores (50.1%) and mass merchants (45.9%).

It was known as Father Knickerbocker, had a cotton wig, three-cornered hat, buckled shoes, and knickered pants that the Dutch settlers who came to North America wore that ended just below the knee. At the same time, the term Knickerbocker became in indelibly linked to anything and everything New York.

And then Zalando, which is a fashion retailer, has launched a ChatGPT-powered fashion assistant where customers can go and ask, say, "I'm going to a wedding in Tuscany in May. Can you suggest an outfit?" So there's an overlap there with search. It's quite hard to distinguish all of the use cases, really. There's a lot of overlap. Sara Lebow (11:29):.