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Central and Eastern Europe has the lowest penetration for on-demand/streaming service. At 87.0%, the region is roughly 10 percentage points behind the leading region (Latin America). The disparity may lie in a combination of sluggish adoption rates of Smart TV and TV streaming stick/device and a lack of streaming platform or content availability in major markets. Music/audio is slow to catch on.

Still, that doesn鈥檛 mean audio companies or advertisers are willing to give up on podcasts just yet. Podcast advertising is still growing at double-digit rates, and companies like Spotify have called the medium a $20 billion opportunity. The end of surging growth: A side effect of podcasting鈥檚 mainstream appeal is exactly that鈥攊t鈥檚 become mainstream, and penetration is relatively high as a result.

On today's podcast episode, we discuss why it felt as though fewer brands were showing their support for LGBTQ+ folks, what a brands place in Pride (or holidays) is, and which retailers have hit the nail on the head this year. Join our analyst Sara Lebow as she hosts analysts Daniel Konstantinovic and Paola Flores-Marquez.

With limited transparency on causes, these failures remind users that platform dominance doesn鈥檛 guarantee stability or uninterrupted access.

The console features magnetic Joy-Con controllers with new mouse functionality, in-game video and audio calls, and the ability to run a host of AAA games from partner studios. The successor to its 8-year-old console also increases the screen size from 6.2 inches to 7.9 inches. A few steps forward: Launching on June 5, the Switch 2 will start at $450.

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.

TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.

A lot of digital audio platforms around the world have put a lot of time and effort and money investing into this space, and it is incredibly popular, and the listeners are there and the ad opportunity is real.

This year's Sundance Film Festival featured Creator Day, a full day of programming dedicated to the creator economy and innovations in branded content. The unique event, crafted by Sundance's BrandStorytelling and sponsored by YouTube, aimed to highlight the creator industry鈥檚 development beyond sales-driven social posts into long-term brand partnerships.

Ad strategy is vital for podcasts, where listeners don鈥檛 necessarily click ads but commercials can still leave an impression. Here鈥檚 what marketers need to know when they think about podcasting and digital audio at large.

Next year, US podcast ad spend will pass the $2 billion mark, according to our forecast. We project double-digit growth through the end of our forecast period in 2027. New data from the Interactive Advertising Bureau (IAB) finds that podcast ads are trending toward brand awareness, with increasing emphasis on video formats.

Exclusive podcasts didn鈥檛 pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

US adults spend a fifth of their daily digital media time with digital audio. Yesterday鈥檚 Chart of the Day: AI鈥檚 helping hand. Methodology: Data is from the January 2023 Morning Consult report titled "National Tracking Poll #2210197." 2,202 US adults ages 18+ were surveyed online during October 29-31, 2022. The sample was nationally representative.

US adults spend a fifth of their daily digital media time with digital audio. Global Podcast Listeners Forecast 2023 (Insider Intelligence subscription required). Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.

Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.

The average US household was served the same podcast ad 4.76 times in Q2 2022. That quarter marked an unusual decrease in ad frequency, and as a result conversion rates went up, according to Podsights.

A running start: Spotify had a head start over other music streaming services, said our analyst Daniel Konstantinovic on a recent 鈥淏ehind the Numbers: The Daily鈥� podcast. Spotify debuted in the US in 2011 and quickly became the 鈥済o-to鈥� platform for streaming music, long before competitors like Apple Music and Amazon Music Unlimited emerged.

On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

Gates thinks we have a decade before AI dominates; Schmidt says we have a year. Either way, AI will still need human intervention to keep it on track.