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Bridging the retail media measurement gap: Night Market’s AI-powered platform draws interest as brands seek clearer metrics.

Ad pitch: LinkedIn is also incorporating AI into its ad business with tools to help B2B marketers optimize campaigns and ad targeting. The black box AI tool, called Accelerate, analyzes factors like user behavior, website visits, and video views, then automatically adjusts campaigns to increase conversion rates.

Respondents identified their company's business focus as B2B product (30.1%), B2B services (28.2%), B2C product (29.7%), or B2C services (12.0%) with sales revenues of less than $25 million (18.7%) or more than $26 million (81.3%) with number of employees of fewer than 100 (19.6%) or more than 100 (80.4%) from various industries.

The expense management platform can help Amex appeal to small businesses that want all-in-one offerings

Fortune 500 B2B CMOs have a 4.5-year average, with only 11% in the role for less than a year. At the same time, brands like Starbucks are eliminating the global CMO role altogether. The tenure is even worse among the top 100 advertisers. The average CMO tenure shortens to just 3.1 years in these consumer-heavy companies, according to Spencer Stuart.

Adobe's research shows B2B tech marketers are acutely aware of these challenges, with 55% citing quality and customer trust as their top concern in managing AI-generated content, followed closely by content monitoring at 53%. Consumer skepticism remains high, with 65% of US adults feeling uncomfortable with AI-generated content in ads, suggesting businesses must be transparent about their AI usage.

Instead, the service is likely mostly being used for business-to-business (B2B) or interbank transactions. We still believe FedNow will be a game changer for consumer bill payments, and FedNow touted bill pay as a main use case for the service in July. But it may take years before consumers can use the service more broadly—whether for bill pay or other use cases.

Home Depot expects sales to grow 2.8% this year: While the housing market is unlikely to thaw, the home improvement retailer sees signs that consumers will stop putting off projects.

Respondents include employees at B2C or both B2C and B2B companies with 100 or more employees.

LinkedIn benefits from its strong command of B2B digital advertising. Continued sign-ups and AI-powered tools will help solidify its lead position in professional networking. LinkedIn’s focus on professional content and connections, coupled with AI integrations into offerings like the reimagined LinkedIn Premium, positions it uniquely against competitors.

The opportunity is sizable given that 61% of B2B marketers worldwide cite search engine marketing as the paid channel producing the best results, per the Content Management Institute (CMI). This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.