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But did you know eMarketer also has a division focused on B2B Media Solutions. Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit emarketer.com/advertise to learn more. (00:22):. Hello, listeners. Today is Wednesday, November 27th. Happy Thanksgiving Eve, or as we in the retail industry call it Black Friday Eve Eve.

But did you know 蘑菇AV also has a division focused on B2B media solutions? Partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. Visit 蘑菇AV.com slash advertise to learn more. (00:27):. Hello everyone and welcome to the Banking & Payment Show: Behind the Numbers podcast from 蘑菇AV. Today is November 12th, 2024.

But did you know that eMarketer also has a division focused on B2B media solutions?We do it all. Partner with eMarketer today and connect your brand messaging with our powerful audience. If you would like to learn more, you can, of course, head to a website. It's emarketer.com/advertise. Bill Fisher (00:29):. Hello, everyone. Welcome to Behind the Numbers Around the World, an eMarketer podcast.

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

But did you know eMarketer also has a division focused on B2B media solutions? "What?" I hear you say. It's true. You can partner with eMarketer today or tomorrow, we'll still be here, and connect your brand messaging with our powerful audiences. You can head to emarketer.com/advertise to learn too much more. Alex Schultz (00:35):. That isn't the goal.

Changes in the digital B2B market are affecting healthcare and pharma advertisers, too. The overall B2B digital ad spend market is being transformed by younger generations, which prefer digital channels to traditional ones.

Cash is no longer king in Brazil after being dethroned by the central bank鈥檚 instant payments system, Pix. This report explores who鈥檚 using Pix (nearly two-thirds of the population), what鈥檚 fueling its immense popularity, and how it will reshape Brazil鈥檚 payments landscape this year and beyond.

鈥淓xternal factors, such as the quality of backlinks, online reviews, and social media mentions, can influence a search algorithm鈥檚 view on the trustworthiness of a website,鈥� our analyst Kelsey Voss wrote in our B2B SEO and the Impact of AI on Organic Search report. Managing reviews.

Amazon Business: The leader鈥檚 growth in third-party B2B procurement is slowing. B2B ecommerce is gaining traction as 59% of B2B buyers make purchases through online marketplaces in 2023, per an April 2023 Digital Commerce 360 and Forrester survey. Amazon Business, the leader among US third-party marketplaces, accounted for just 2.1% of the B2B ecommerce market in 2022.

On the B2B side, Visa and Mastercard are also expanding their payment flows through Visa B2B Connect and Mastercard B2B Hub. Visa B2B Connect is a blockchain-based end-to-end payments network built to make B2B transactions cheaper and faster. Its blockchain technology highlights Visa鈥檚 willingness to innovate and overcome potential threats.

That鈥檚 according to a global survey of 1,400 B2B and B2C marketers across 23 industries, including financial services, conducted by marketing software company Hubspot in September 2023. Marketers aren鈥檛 using AI to write content: Instead, they鈥檙e using it for inspiration. Just 6% of respondents said they use AI to write content, despite 60% of customers saying they favor content from AI.

Nearly two-thirds (65%) of B2B buyers worldwide say that YouTube has influenced a recent B2B purchase decision, per a December 2022 survey by Gartner. US B2B ad spending will reach $31.72 billion this year, according to our forecast. While LinkedIn remains a tried-and-true platform for B2B advertising, marketers should also focus on YouTube, according to our B2B Social Media Marketing report.

Read the full report, Maximizing the Impact of B2B Event Marketing.

Retail, remittance, and cross-border B2B payments continue to draw in market participants. Read the full report.

B2B CMOs, its average is 4.5 years, and the overall C-suite average is about 4.6 years. So it's not as bad for other CMOs that are not in the top advertising list. Jeremy Goldman (04:16):.

Given the immense size and influence of both Google and HubSpot鈥攖he latter is used by nearly one in three (32%) US B2B go-to-market leaders鈥攁ny potential deal will likely invite intense regulatory scrutiny. Given ongoing antitrust probes into Google's business practices, that point can鈥檛 be underscored.

But did you know eMarketer also has a division focused on B2B media solutions? Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit emarketer.com/advertise to learn more. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast. And this is the Friday show that loves an airport sandwich.