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Well, you would think depending on some predictions, but they're always within that is, and the boomers are aging and they're going to need so many doctors, and that's another reason why they're predicting shortages. But the system's changing slowly. I mean, people don't have to be in hospitals.

And if I compare that to older generations, Gen Xers and Baby Boomers, those two generations, just 16% look to social media for help on banking products and services. We can talk about what they're getting from social media in terms of that, but just because there probably aren't that many banks, I mean the big banks are, but if you look at 4,500 banks in the US, they're not all doing social media.

For millennials, Gen X, and boomers, they'll lose about 10% of each of those groups where it'll just lose 2% of Gen Z folks in the US. That's all we've got time for for this episode. Paola, thank you so much for hanging out with us today. Paola Flores-Marquez:. Thank you for having me. This was so much fun. Marcus Johnson:. Our absolute pleasure. We'll have you back as soon as humanly possible.

And millennials, as you point out, are leading the charge. 11% of them are retail clinic people compared to just 5% of Boomers. Gen Z is growing the fastest, assumingly because they're coming off their parents' healthcare plans and starting to figure out healthcare themselves. Rajiv Leventhal:. Lisa, you just wrote about millennials. Lisa Phillips:. Yeah.