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| Oct 30, 2024
Source: EY
Millennials, Gen X, and Boomers, they're seeing very small, very minor user declines next year. Gen Z is the group that's adding. They're still a small group, so they're growing from a smaller base. But they are the ones that are joining Facebook for those purposes that you mentioned. (09:43):. They're also the story on Instagram as well.
Audio
| Aug 8, 2024
Baby boomers, so 59% of them, 24 percentage points more likely than the younger folks, the Gen Zers, to believe the US should have already begun regulating AI developments and use. So baby boomers, 59% of them said it should've already started versus just 35% of the Gen Zers. Let's move to our second question here. How are we looking on the scores? Yory and Sky are now tied with four.
Audio
| Oct 31, 2023
So which generation will see the largest percentage point fall for percentage of population, using Twitter, gen Z, millennial, gen X or boomers? Ross says gen Z. Debbie says Gen X and Blake says millennials. The answer is millennials.
Audio
| May 30, 2023
Baby boomers are dubious suggests a recent Morning Consult article by Ellen Briggs. In the new survey, folks were asked to indicate their interest in paying for subscriptions across nine different products or service categories, things like retail, transport, entertainment and media, et cetera.
Audio
| Apr 13, 2023
Chart
| Nov 1, 2024
Source: Deloitte
Chart
| Nov 1, 2024
Source: Deloitte
Chart
| Nov 1, 2024
Source: Deloitte
Chart
| Oct 22, 2024
Source: Comscore Inc.
Chart
| Oct 22, 2024
Source: NORC at the University of Chicago; Institute for Healthcare Policy & Innovation (IHPI) - University of Michigan
Chart
| Oct 22, 2024
Source: NORC at the University of Chicago; Institute for Healthcare Policy & Innovation (IHPI) - University of Michigan
Chart
| Oct 21, 2024
Source: Dentsu; Toluna
Chart
| Oct 21, 2024
Source: YouGov
Well, they're not as trusting of doctors as, say, boomers and Gen Xers. They are actually turning to friends and family.
Audio
| Jul 11, 2023
Chart
| Oct 16, 2024
Source: YouGov
55% of Gen Z adults access streaming TV through someone else’s subscription, according to a December 2023 DISQO study.
Article
| Feb 28, 2024
75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.
Article
| Jan 22, 2024
Knowing and trusting a brand is the top factor influencing purchase decisions for US adults, particularly among those ages 55 and older, per an August 2023 CivicScience survey.
Article
| Nov 9, 2023
This year, less than 20% of US adults across all age demographics will purchase a product as planned if they are met with dynamic pricing of products in-store or online, per CivicScience.
Article
| Jul 31, 2023
Concerns surrounding privacy are high, which could weigh on marketers’ efforts to target consumers. US adults under 30 are slightly less concerned (66%) than older consumers about the use of personal information for targeted digital ads, according to the Out of Home Advertising Association of America and Morning Consult.
Article
| May 3, 2023
As the possibility of a TikTok ban grows in the US, users are looking for other platforms to satisfy their short-video needs. In a Cowen survey, 26% of adult US users said they’d switch to Instagram Reels, and 21% said they’d head to YouTube Shorts. Meanwhile, 37% had no plans to use another short-video app.
Article
| Mar 21, 2023
Tinder is the go-to dating app among millennials and Gen Zers in the US, but when it comes to adults 50 and older, Match.com is the online platform of choice, per the Pew Research Center.
Article
| Feb 13, 2023
The US audience for voice assistants is nearing a milestone: 150 million users. Read on for figures from our latest forecast, including how many people are using smart speakers and how they use them.
Article
| Oct 19, 2023
Chart
| Oct 14, 2024
Source: Sensor Tower
Chart
| Oct 14, 2024
Source: Gallup