蘑菇AV

The trend: Women see and hear more health-related information than men, especially when it comes to weight loss drugs and anti-aging treatments. Our take: Pharma and healthcare marketers need to more effectively reach women. Instead of marketing to all women, market to mindsets like self-care via social media influencers鈥� tips and advice, or motivations like caregiving and prevention by tapping into mammogram screening advocacy and resources that support overburdened women who care for loved ones.

FarmboxRx acquired by wellness company Pyx Health: Food-as-medicine companies are projected to prosper under an administration that touts lifestyle changes over prescription drugs鈥攂ut Medicaid cuts could thwart growth.

Discord tests 鈥淒iscord Orbs鈥� to reward users for ad interaction: A broader rollout could prove successful at driving action among key demographics.

The pandemic was catastrophic to many downtown QSRs: But demand is returning as workers go back to their offices.

The transition risks alienating customers who are frustrated by the app or uncomfortable with the AI surveillance tech

AI detection and watermarking could improve the user experience but deter brands and creators from experimenting with the technology.

Sales growth in the fast-moving consumer goods (FMCG) category on Douyin was even more noticeable, per Nielsen, with strongest growth in the food staples, mother and baby goods, and dairy product categories. Retail livestreaming ecommerce sales growth is far outpacing total retail ecommerce.

Brands redefine customer acquisition through tech partnerships: Retailers tap nontraditional channels to connect with new audiences in a challenging economy

layers browse, click, and buy real merch inside their favorite games, ushering in a new era of immersive ecommerce.

During its earnings call, Pinterest cited projected softness among key advertising groups like consumer packaged goods companies for its weak Q3 guidance. Our take: Pinterest鈥檚 advertising revenues outperformed our own expectations with a delta of 4.0%.

On today鈥檚 podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

Tesco Media & Insight recently launched Connected Store Brand Lift, which leverages Tesco鈥檚 proprietary 90,000-strong consumer panel to help consumer packaged goods (CPG) brands understand consumer recall and sentiment after campaigns. Advertisers can add their own bespoke questions to the survey, which is posed to a test-and-control group to give more certainty around the results.

The news: As the 2025 economy tightens under the pressure of tariffs, AI disruption, and shifting global trade policy, brands are embracing adaptability. Retail growth forecasts have been slashed, inflation-wary consumers are scaling back, and even luxury sentiment is weakening. Our take: Resilient brands are leaning into agile planning, reallocating media spend to ROI-focused channels like search and digital out-of-home, and anchoring value in trust and quality鈥攏ot just price. As emotional volatility shapes consumer decisions, marketers who show relevance and reassurance will lead. The brands that win won鈥檛 wait for stability鈥攖hey鈥檒l build strategies that succeed amid constant change.

The news: Gaming is becoming a powerful vehicle for delivering ads to engaged audiences, with gamers spending significant time gaming across platforms, per a study from Activision Blizzard Media. Seventy percent of gamers play or watch video games daily, while 95% play or watch weekly. Seventy-seven percent of weekly gamers play on mobile devices, while 52% play on console and 34% play on PC. Our take: In-game advertising provides reach that few other channels can match, connecting with an engaged, highly attentive, and diverse audience, making it a critical touchpoint鈥攂ut advertisers must understand what strategies work best.

A successful affiliate strategy means casting a wide net: Captiv8 data shared with 蘑菇AV shows that each influencer size category has strategic benefits that shouldn鈥檛 be overlooked.