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At eMarketer, we define a creator as a person or an entity who develops digital content for digital platforms with the purpose of building, maintaining, and monetizing that content and the audience. It's used often interchangeably with the word influencer, but influencer, of course, has a bit of a negative connotation these days.

And its alleged monopolistic behavior over how ads are bought and sold online. Once the dust settles, both trials concluded, Danny, what's the most likely outcome in your opinion? Daniel Konstantinovic (17:37):. It's hard to say, for a couple of reasons.

Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded. Podcast listeners include those who listen to podcasts via video platforms such as YouTube.

And the audio deepfakes, you have instances where someone's voice gets cloned and then the bad actor calls a family member, says, "I'm in trouble. I need money." These are really nightmare situations for individuals. So generative AI just kind of enhances that risk. Rob Rubin (15:08):. Yeah. Now, Grace, I'm going to pick on you again because here's the other big difference. Grace Broadbent (15:12):.

This chart here showing that when asked how much American voters trusted different types of media for political information, trusted it somewhat was the answer, most, 77%, said newspapers, print or online, then radio 76%, and then subscription streaming video 72%, which was actually ahead slightly, but still ahead of broadcast and cable TV. Now, to Max's point, you got to know it's there.

Audio takes up an enormous amount of time given its small role in the marketing world. Digital audio listeners will spend more time per day with digital audio than social network users will with social media. Yet digital audio will claim only 1.9% of US ad spending this year, compared with social鈥檚 19.3% take.

Judge Lyle Frank stated that SiriusXM makes it harder to cancel a subscription than it is to make one, which goes against the Federal Trade Commission鈥檚 (FTC) Restore Online Shoppers鈥� Confidence Act (ROSCA). The company 鈥渦nreasonably delays鈥� user attempts to cancel paid subscriptions, according to the judge, which include requiring them to speak with a live agent to cancel even if they sign up online.

So you had a chart looking at the share of time people spend with digital audio versus the share of ad dollars that are spent on digital audio, and radio too, so both for radio. So digital audio, 11% of people's time, total media time is with digital audio 11%. But in terms of ad dollars it's just 2%.

While Spotify is something of an audio-everything app, it has its sights set on video. The platform is introducing more video capabilities and TikTok-like feeds as podcast video viewership continues to grow. Spotify is battling it out with YouTube for podcast video dominance.

Final thing for me on the audio side of things as well, again, it's a fascinating discrepancy here. People spend more time with audio than social networks when you're looking at users. So digital audio users spend five more minutes with digital audio per day, an hour and 52 minutes, than social network users spend with social networks per day. That's an hour and 47.

I think there's specific use case for this, and I think 90% of the time when we are shopping online, we know exactly what we want and we're just trying to get there as fast as possible. And LLM-based search can definitely improve that experience, but it's really... The question is, what is that other 10% when you're really not sure what you're looking for?

Beyond just the economic impact, it is not just the digital ad industry. So one of the reasons why the UK government is so keen to implement this ban is because of, you may have heard that the NHS is in a little bit of a mess at the moment over here.

The leading use for mobile is video, which represents 33% of time spent on mobile devices, followed by digital audio (18%), social networks (13%), gaming (11%), and messaging (10%), according to our forecast. 3. Digital audio may be the next big thing.

And there are many stats around it, but I'm going to leave you with the top three countries that people digital nomad are. Do you know? Blake Droesch:. Where are they from? Or where do they go to digital nomad? Suzy Davidkhanian:. Where they're going. US is the biggest, Millennials are the biggest, US is by far the biggest Americans that do digital nomadding. Top three countries-. Blake Droesch:.

On today鈥檚 podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

On today鈥檚 podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.