蘑菇AV

Most digital shoppers have used AI. Some 55% of digital shoppers worldwide have already used AI, according to data from VML. But 58% of consumers worldwide are concerned about AI and its effect on the world, the same data showed.

Amazon sees storm clouds ahead: The retailer's weak guidance raises red flags for a broad swath of companies鈥攕uggesting that retail headwinds could be more widespread than expected.

Tubi makes a play for NFL fans鈥� wallets: The ad-supported streaming service launched a shoppable experience that will feature curated storefronts that offer products related to the Super Bowl.

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

Consumers are turning to multiple channels to research and discover new brands, and marketers need to know how to interact with customers in each of these places to encourage them to buy. 鈥淜nowing where your consumers discover and research products allows brands to invest in marketing dollars in the channels that drive the biggest impact,鈥� said Cristy Garcia, CMO at impact.com, on a recent 蘑菇AV webinar. 鈥淲ithout that, you're flying blind.鈥�

Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce.

While our analysts have shared their major trends for the year ahead, the newsletter team has a few additional thoughts. In 2025, we think retailers will focus on personalized in-store experiences and technology to boost foot traffic and engagement while Amazon brings its AI assistant, Rufus, to brick-and-mortar locations. Discount retailers will struggle to retain customers, leading them to diversify or launch marketplaces to stay competitive.

Gen Zers spend more than average: Digital buyers in the UK make 42 online orders a year, per NIQ鈥攂ut TikTok buyers make 57. TikTok continues investing in the UK. In a bid to onboard more local sellers, the platform recently announced a new integration with Shopify to make it even easier for merchants to sell via TikTok Shop.