蘑菇AV

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Brands should also consider incorporating creator content in email, traditional, OOH, and other digital or ecommerce platforms to hit even wider audiences and achieve different objectives. Boosted content on social media is the easiest entry point into new channels.

Accenture Song has acquired Superdigital, a Florida-based social-first and influencer agency with clients including Microsoft, Welch鈥檚, and Nerf. Founded in 2013, Superdigital specializes in TikTok-driven content, community building, and creator-led campaigns, with activations ranging from Welch鈥檚 pop-ups to Microsoft鈥檚 AI influencer work. The deal reflects a broader wave of M&A as consultancies and holding companies buy into the creator economy. With social and influencer marketing outpacing other formats, the move positions Accenture to win young, digital-first audiences and scale creator-driven growth.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

At the same time, influencer marketing is no longer confined to top-tier social channels鈥攊t鈥檚 moving into commerce, search, and even off-site placements. Mergers among ad tech and media firms are accelerating this shift. As noted in 蘑菇AV鈥檚 presentation at Possible, acquisition activity has clustered in the martech, content, and commerce spaces.

Search is the next big commerce battleground. Emerging search habits are blending social and ecommerce. More people are now starting their product searches on social media, putting the platforms in more direct competition with ecommerce sites for consumers鈥� wallets鈥攁nd ad dollars.

On today's podcast episode, we discuss whether Humane's new AI pin is about to become as ubiquitous as the smartphone, just how much ground brick-and-mortar retail will give to online shopping, the next big social media app, if folks will start shopping on Amazon right from their Facebook and Instagram feeds, how news consumption on social media is changing, which airlines carry the most passengers, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Max Willens and Yory Wurmser.

PayPal鈥攁 brand globally synonymous with commerce鈥攊s approaching two years since it launched PYUSD, and its coin hasn鈥檛 even cracked $1 billion in market cap. But it seems like maybe even PayPal isn鈥檛 actually interested in using its stablecoin for payments.

Video remains one of the most memorable ad formats, with 43% of US consumers recalling commerce video ads and 22% recalling social video ads. Meta鈥檚 investment in video ad tools should enhance the effectiveness and recall of its ad formats, ensuring advertisers benefit from higher engagement.

As it dabbles with agentic commerce, deepens its ad presence, and delves into crypto, PayPal needs to maintain quality of its payment experiences to secure user loyalty within a crowded field of providers. This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports.

The conveniences of digital grocery don鈥檛 apply to alcohol buying like they do for frequently purchased essential items. Online alcohol sales are also highly regulated in the US. Prolific growth in online grocery sales indicates long-term potential for online alcohol sales. Prior to 2020, online food and beverage sales鈥攊ncluding alcohol鈥攚ere already growing strong and steady.

D2C brands must seize new digital ad opportunities. D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook. Retail media search is a new performance ad play.

Cheetah Digital. International Data Corporation (IDC). Morning Consult. The Information.

Digital buying is still on the rise in Latin America. This year, more than half of Latin America鈥檚 population ages 14 and older will make an online purchase, according to our forecast. This is up from roughly a third that did so in 2019, prior to the pandemic.

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

While the long-term effects of Trump鈥檚 tariff moves will take time to settle, the immediate takeaway is simple: Agility, not size or proximity, will define success in this new era of commerce. This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports.

Yahoo partnered with Pear Commerce to bring shoppable consumer packaged goods (CPG) ads to its demand-side advertising platform (DSP). The Pear Connect offering enables shoppers to add products directly to a retailer鈥檚 commerce cart from a digital ad.

The partnership will help them capture more of the growing in-car commerce market, which could reach $600 billion by 2030

With its engaged user base, especially among younger demographics with high purchase intent, and an evolving suite of performance-driven tools, Pinterest stands as an underrated but compelling choice for diversifying digital ad strategies.

Strategic partnerships boost Pinterest: Amazon and Google deals fuel revenue and international expansion鈥攚hile MAUs nearly hit 500 million for the first time.

Most consumers use online marketplaces to find products, but the number who are browsing in-store or on social media is growing. Retailer websites are where customers go for product research. And when it comes to purchasing, price and delivery options are the most important factors.

Information collected from customers鈥� online behavior provides endless opportunities to align with their financial needs.

Social media has also become also a place where current customers share complaints or testimonials about their experiences with banking platforms, further pressuring banks to prioritize digital innovation. How banks can make the most of social media: Social media engagement firm Sprinklr recommends that FIs take these simple steps to engage with customers online:.

While retail sales growth is expected to slow this year, ecommerce sales will grow by double digits to reach $1.148 trillion, buoyed by online grocery, health and personal care, and online resale. Here are five charts on the categories, retailers, and channels driving ecommerce growth