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Luxury goods are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to most goods in a given product category.

As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.

In short, competition has been good for streaming CPMs, lowering the cost of entry and allowing more advertisers to tap into streaming services鈥� large, walled gardens of audience data. But there鈥檚 more: For Amazon, $30 CPMs is about more than just undercutting the competition.

DOOH ads were more favorable than ads on TV/video (50%), social media (48%), online (37%), audio (32%), and print (31%), according to the OAAA and The Harris Poll study.

鈥淚 think soon we鈥檙e going to start getting away from delineating between linear and digital TV because the lines are blurring,鈥� said Verna. Positive: Retail media is 鈥渙n a rocket ship鈥�. That鈥檚 according to Verna, who said 鈥渞etailers鈥� digital platforms and a lot of their off-platform advertising are very robust right now and that, I think, will remain the case.

Chinese ecommerce players Temu and Shein disrupted the digital advertising market in 2023 as they competed to attract online shoppers by bidding up keywords鈥攑articularly in apparel and accessories and home goods. But Temu has also been on a global tear, expanding to nearly 80 countries since early 2023. It has diversified ad spending accordingly to acquire customers in new markets.

This puts the commerce media networks in a good position to capture ad dollars reallocated from platforms that rely on third-party identifiers. To address the impact of cookie deprecation, 60% of US marketers are turning to first-party data strategies, according to March 2024 data by Epsilon and Phronesis Partners.

Dick's Sporting Goods makes bold acquisition play. Added to the list by Stambor was Dick's Sporting Goods, which announced plans to acquire Foot Locker. The acquisition would dramatically expand Dick's footprint from approximately 850 stores to 3,000 locations. "This is a massive play," said Stambor.

But this is a good time for marketers to re-evaluate their influencer marketing strategies to ensure that they are partnering with the right creators and not overloading audiences with sponsored content. Marketers should ideally look for creators who have expressed previous interest in the brand, such as through organic product reviews.

Digital channel divide. The impact of tariffs could vary significantly depending on the digital channel. Social platforms could see growth flatten to just 1.5% under a heavy tariff scenario, representing a potential $10 billion reduction in spend compared to the limited scenario. "Temu and Shein have spent a tremendous amount of money on TikTok and Meta in particular," Stambor explained.

Consumers鈥� relative acceptance of ads on shopping sites is good news for retail media search and display ads on retailer websites. While consumers being receptive to ads on news and entertainment sites is good news for advertisers, it may be more difficult to convert on these sites, as consumers usually aren鈥檛 browsing with the intention to shop. Use this chart:. Evaluate where to place ads.

Over half (52.6%) of consumers notice personalized product recommendations from AI shopping features when shopping online, according to a February Omnisend survey. For Mugsy, personalization is core to the post-purchase experience, and using data to experiment with product recommendations is key, said Schwartz.

Amazon, Target, and malls were among this year鈥檚 Cyber Five winners: Roughly 197 million people shopped this year鈥檚 sales, leading to a surge in online and in-store spending.

You could select obviously multiple answers that don't equal 100, but the fact that 34% have tried an online pharmacy in the last year, whether that's Amazon, whether it's CVS online or Walgreens online, I think is pretty significant. So that's a large number and I think a growing one in terms of the people who are at least familiar with, and are trying out an online pharmacy for their medications.

It excludes YouTube and Twitch, cash transactions, travel and event tickets, tips, subscriptions, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.

That shift, combined with advertiser attempts to diversify their social ad spending, has been good for the platforms that advertisers typically regard as being part of social media鈥檚 second tier. We have revised our revenue growth projections for all of these platforms, aside from X, upward. Pinterest begins to separate from the herd.

Whether that's good or bad will be for the market to decide. More subscribers are opting for ad tiers. Netflix鈥檚 ad-supported viewers often come from new sign-ups. In countries where the service has advertising, 40% of sign-ups choose its ad plan. It鈥檚 common for streaming services to find more success obtaining ad-supported viewers from new sign-ups rather than from existing subscribers.

Methodology: Data is from the March 2025 Interactive Advertising Bureau (IAB) article titled "94% of Advertisers Concerned 蘑菇AV Tariff Impact on Ad Budgets." 100 US buy-side advertising decision-makers who manage or oversee ad budgets of at least $250K annually were surveyed online during February 13鈥�28, 2025.

The less expensive ad-supported plan is a good entry point for new customers. In markets where it sells ads, 4 in 10 new Netflix subscribers opted for the ad-supported tier in Q4 2023, according to the company. Ad-forward: On the other end is Amazon, 鈥渁 very ad-dependent company,鈥� Benes said.

Only 14% of US consumers ages 18-25 said they would prefer paying for something in installments, according to a survey from the University of Southern California's Center for Public Relations and the Day One Agency. 59% of respondents said they'd rather pay for goods up front, and 27% said they fall somewhere in between.

But many brands still don鈥檛 have a good handle on measurement. That makes it difficult for marketers to justify increasing investments, whether that spending is incremental or shifted from more established channels like TV or digital ads. 鈥淢easuring creator performance鈥� was the No. 1 roadblock to influencer marketing success, cited by 32% of brands worldwide in an October 2024 CreatorIQ survey.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Comcast looks to free streaming biz from linear鈥檚 decline: The company is separating cable and digital assets in a move that others will mimic.

The partnership is good news for Instacart+ members, who now benefit from free delivery on restaurant orders over $35. And, most importantly for Instacart, it helps ward off the threat of DoorDash鈥檚 fast-growing grocery business.

A separate suit filed by the Liberty Justice Center on behalf of five small businesses also contends that a trade deficit in goods does not constitute a national emergency that would justify the use of the International Emergency Economic Powers Act.