鈥淲e鈥檙e shifting into a lot of new paradigms in advertising, which is the underlying theme of all of the 2024 trends,鈥� our analyst Paul Verna said on our 鈥淎dvertising Trends to Watch for 2024鈥� webinar.
I wonder if there's a time further in the future that right now we delineate display ads and search ads, and I don't see us changing that anytime soon. But I wonder if there's a time where that distinction, especially in retail media, will become a little blurrier as you get sort of entertaining search ads. Jeremy Goldman:. Makes a lot of sense. Yeah, everything converges. Sara Lebow:.
Yeah, this is, I think a huge topic is the power of retail media outside of just search advertising or display advertising within search results. Things like social and CTV when retail media networks are partnered with them or own them can be massively powerful. As a curveball, we recently saw news that the White House is urging a TikTok sale in the US or urging by dance to sell TikTok.