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The larger payments trend: Lines are blurring throughout the payments ecosystem as providers try to own more links of the payment chain to grow their revenues and become one-stop shops for merchants.

This can help maintain brand visibility between purchases and boost customer spend over time. 49.4% of US agencies and brand professionals say monitoring spend over time is the best indicator of a loyal ecommerce customer, per January 2025 data from BloomReach. Key takeaway: Sustained engagement is just as important as purchase behavior.

Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.

Beauty ecommerce is surging: While India has historically been a difficult market to break into given high levels of protectionism from its government, the rise of ecommerce has made it easier for companies to set up shop. Platforms like Nykaa and Blinkit offer the opportunity to get in front of avid beauty shoppers.

Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores鈥攁lthough Amazon, Walmart, and Target remain top destinations.

As engagement continues to shift to digital channels, QVC is hoping to shift with it: The company is looking to reinvent itself as a 鈥渓ive social shopping company,鈥� with the aim of generating $1.5 billion in run-rate revenues from social platforms within three years, according to a March letter to shareholders.

Kroger is doubling down on ecommerce with its launch of a dedicated business unit focused on streamlining and enhancing the online customer experience. The initiative aims to align all teams involved in ecommerce, ensuring a more seamless approach to digital operations, fulfillment, and customer engagement.

The ability to sell to consumers directly via TikTok Shop and Amazon is contributing to healthy sales growth: US K-beauty sales on Amazon shot up by 122% YoY in Q3 2024, more than four times the growth rate for total skincare sales on the marketplace, per a Samsung Securities report.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

Luxury ecommerce is a tough place to play: That鈥檚 why Cartier owner Richemont is selling Yoox Net-A-Porter to Mytheresa鈥攐ne of the few platforms that has found sustained success.

This allows it to pair SmartCast viewing behavior with Walmart鈥檚 first-party shopping data. Dallaire added that Walmart is pushing the Vizio team to expand the SmartCast OS to more TV brands beyond Vizio, further extending its presence in American households. Why it matters:. It creates an end-to-end closed loop.

But on-site ad inventory is finite, and its worth to advertisers is inextricably tied to ecommerce traffic, which leaves most retailers at a disadvantage. Further adding to on-site woes, advertisers have begun to question the ROI of ads so close to the bottom of the purchase funnel. Retail media鈥檚 biggest players are maxing out their owned and operated surfaces.

Go further: Read our Beauty Ecommerce 2025 report.

Layered onto an already fragile retail climate, the added pressures from inflation, job cuts, and falling market values could push the economy closer to a recession, hitting shoppers from all sides. It鈥檚 no surprise that nearly half (46%) of CEOs believe tariffs will hurt their businesses, with another 36% saying it鈥檚 too soon to tell.

While many struggled to get it right, ecommerce giants like Amazon and Mercado Libre accelerated retail鈥檚 digital transformation, setting a precedent that other sectors are now racing to replicate. CMNs should prioritize third-party tech integration to accelerate time to scale efficiently.

But the ecommerce platform has also been dealing with mounting consumer complaints over a range of product issues. Alibaba said that it will collaborate with authorities and vowed to tighten supervision of its supply chain. Predictions. Chinese ecommerce platforms will make major concessions to regulators to continue operating in other countries in the region.

鈥淎蝉 shopping capabilities expand on platforms like social media and CTV, commerce is becoming more connected to media.鈥�. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Still, TV does play a role in purchase decisions, with 79% of consumers reporting TV ads influence their shopping decisions and 47% making a purchase after seeing a TV ad, per LG Ad Solutions. Seamless, engaging experiences will drive adoption.

A2A payments made up 5% of US ecommerce purchases in 2023, per Worldpay, and that share is only expected to grow to 7% by 2027. For in-store retail, A2A payment usage is almost nonexistent. Real-time payments innovation could spur usage, but not in the short term. Merchants want to capitalize on the benefits of A2A payments.

To add to that, I think the buying something online and picking it up in store is a combination of an e-commerce and an in-person activation.

The store will be located in The District at Howell Mill shopping center, a high-visibility location along I-75, ensuring it catches the attention of commuters traveling between Buckhead, Midtown, and downtown Atlanta.

So Ulta is launching a marketplace for select invited brands and they're also adding some more personalization to its e-commerce business. Ulta's new CEO has acknowledged that the company made several self-inflicted mistakes recently and they lost beauty share last year. She's hoping that these changes will help elevate the guest experience. Sara Lebow:.

The tool uses Best Buy鈥檚 first-party data and supports Meta鈥檚 Advantage+ shopping campaigns. Instacart is giving all brands access to in-store advertising via its Caper Carts. Starting next month, marketers鈥� shoppable display campaigns will be automatically extended across Instacart鈥檚 marketplace and Caper Cart鈥檚 digital screens.

Although, we're seeing both kind of returning and new customers shopping our digital channel, being Truereligion.com or they're shopping through the app. And I think it's because the other part of the marketing strategy that we haven't talked about yet, it's called Team True. So Team True is an always on influencer program of now almost 100 people, and those people are really diverse.