蘑菇AV

To address financial constraints, 45% of advertisers are reducing overall ad spend, 35% are increasing their focus on performance-based campaigns, and 29% are shifting to digital channels with better digital measurement. The bottom line: With ad budgets under pressure, RMNs need to address advertisers鈥� most pressing pain points and streamline the campaign process.

Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels.

However, an inflation spike could make retail media a more valuable ad channel. Inflation would restrict ad budgets and encourage marketers to spend more on high return-on-ad-spend (ROAS) channels like retail media. Advertisers who deal with essential goods are unlikely to be affected by pullbacks in consumer discretionary spending, which means they might still spend ad budgets freely.

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

鈥楽tar Wars鈥� is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

Ad Spending 2024 (Subscription required). Note: Data was provided to 蘑菇AV by Comscore.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

Marketers project Q4 revenue gains: Sales to outpace ad spend growth, driven by focus on more efficient spending strategies.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

The green light will let Nielsen tap into both panel-based measurement and streamers鈥� first-party data when assessing viewership for broadcasts available through both channels. Amazon is the only streamer currently using the integrated measurement.

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

Domestic retailers in smaller markets, like Canada, have been slow to develop ecommerce channels, resulting in Amazon's dominance. Canada鈥檚 lag was acute in the past decade, especially versus the US. Though domestic retail has now developed advanced ecommerce channels, Amazon鈥檚 outsize share of sales persists. Survey says: Thumbs up for retail media.