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One was touching on whether this is the birth of the Super app because he was saying Gen AI now promises to condense all of smartphone's functions into a single app whilst adding text friends, drafting emails, learning the name of a beautiful flower, calling an Uber, talking to the driver in their native language or without touching the screen and sipping able to do all of these things in this one operating

That's people trying to get to their email inboxes or typing YouTube instead of youtube.com and then getting routed through the Google search landing page and then to YouTube. So chatbots tend to provide a lot of useless information when it comes to navigational queries and they take a long time providing that useless information.

As Imran Rahman-Jones of the BBC notes, "Copilot helps users with functions like search, writing emails, summarizing meetings, and creating images. Copilot is based on OpenAI's GPT-4 large language model for context. Windows 11 users can already access Copilot by pressing the Windows key plus the C key, but this change gives them a dedicated button to access AI."

And thanks to everyone listening into the Behind the Numbers Daily and email-to-podcast made possible by Awin. You can tune in tomorrow to learn how Chinese companies are influencing US retail as Reimagine Retail hosts Sarah Lebow speaks with analysts Sky Canavus and Man-Chung Chueng. Oh, that's the whole... That's the end of the sentence. It felt like I was going to say more. The end.

So for folks who haven't read yet, Apple Intelligence, so it's Apple's AI offering, aims to help users navigate Apple devices more easily using generative AI to do things like summarize messages, instantly write replies to emails in your writing style, things like that.

Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.

But with MailChimp, you can use real-time behavior data to personalize emails for every customer based on their browsing and buying behavior turning your clustomers into customers. Intuit MailChimp, the number one email marketing and automations brand.

But with Mailchimp, you can use realtime behavior data to personalize emails for every customer based on their browsing and buying behavior, turning your customers into customers. Intuit Mailchimp, the number one email marketing and automations brand. Visit mailchimp.com/personalize for more information based on competitor brands.

And then, yeah, the top two forms of notification they prefer from their favorite retailers brands about deals was email first and then text. So yeah, email lives on, unfortunately. All right. Let's move to round two. We start with Bill, Spotify Pivots, two updates here.

There are a lot of other digital players that are just hoovering up folks email addresses and may make it harder for accounts to be deleted just because of the data, not even with subscription revenues. And that makes the FTCs case against Amazon more compelling as well. Suzy Davidkhanian:.

They are piloting them currently in 10 cities across the U.S and essentially all people have to do, if you're a rewards member, you just put in your phone or your email. If you're not a rewards member, you can join right at the machine and you can claim a free travel size beauty product every week, which I think is really interesting. So that's a great incentive to keep coming back to get new things.

And I distinctly remember getting my college email address and running up to my high school's Mac lab, if you remember those, and signing up for a Facebook account. And it is lodged in my memory, because it was revolutionary in a way and also, it felt like you were becoming part of this smaller, more exclusive community where your parents and your teachers and grandparents weren't.

Because auto-complete when you're typing out an email is using some form of artificial intelligence, right? So, I'm wondering whether, if they're saying "AI", is this more of a marketing play? Like with 5G, everyone was talking about 5G before true 5G was really here, and it's kind of 4.5, 5G-ish.

Sending a nasty email only will do so much, and, of course, it could sue as well, but that's one area where we really don't know how that's going to play out. Marcus Johnson:.

You could even use it in the backend for HR emails and supplier negotiations. So it's really such a wide potential use cases across every aspect of the business. So it really makes sense for retailers to be looking at it now and thinking how they could apply it to their business and drive efficiency. Sara Lebow:.

And if you want to ask us any questions at all, you can of course email us at podcast@emarketer.com. I hope to say, "Hi, how are you?", to all of you next month for another edition of Behind the Numbers Around the World. Bye for now.

But with Mailchimp, you can use real-time behavior data to personalize emails for every customer based on their browsing and buying behavior, turning your customers into customers. Intuit Mailchimp, the number one email marketing and automations brand. Visit mailchimp.com/personalized for more information.

But with MailChimp, you can use real-time behavior data to personalize emails for every customer based on their browsing and buying behavior turning your clustomers into customers. Intuit MailChimp, the number one email marketing and automations brand. Visit mailchimp.com/personalize for more information.