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Ulta Beauty is using in-store vending machines to bring more joy to the shopping experience, and AI enables it to analyze more customer data for personalization. The retailer is also training its store associates to engage younger beauty consumers.

Gen Zers and millennials are more likely to trust or buy products recommended by creators they like or follow. 3. Where consumers start their online shopping journey varies. Social media is just one part of the discovery mix.

These young shoppers rely on embedded finance over three times more than baby boomers. But Gen Z wants to be more responsible: This self-aware generation knows their habits are detrimental to their financial wellness, and they want to change. An Ernst & Young study found that almost 40% of Gen Z worry they make the wrong decisions with their money.

It launched TikTok Shop 1.0 in the UK before rolling it out in the US, and it recently launched its in-app shopping section, 鈥淭rendy Beat,鈥� in the UK, which aims to provide direct purchase options for trending products. But can social commerce go viral via TikTok? TikTok Shop 1.0 wasn鈥檛 the roaring success it was hoped to be.

Scroll through TikTok and you鈥檒l see young users explaining why acting millennial online is 鈥渃ringe,鈥� or embarrassing. But millennials are still the biggest buyers on social media. As Gen Z grows up, they鈥檙e gaining on millennials a bit. But millennials will continue to outnumber Gen Z鈥攁nd other generations鈥攐n social media through at least 2026.

Retailers should also be on the lookout for bracketing behavior (where shoppers buy multiple products in different sizes or colors with the intention of keeping just one) so they can put tools in place to prevent it, like including a size chart or giving shoppers the opportunity to speak to a customer service representative.

Pinterest鈥檚 search enhancements continue with body type filter: The platform鈥檚 AI-enabled upgrades are boosting engagement and shopping behavior.

As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media鈥檚 growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success.

Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)

Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort鈥檚 economic profile and shopping habits鈥攑articularly as they aim to capture younger generations of digital natives.

Why it works: The absurdist humor is perfect for engaging younger consumers, especially Gen Z. It鈥檚 the kind of commercial that people can watch over and over again (as evidenced by the YouTube comments) and share with friends just because it鈥檚 entertaining鈥攇reat for building brand awareness. 4. Etsy.

While other platforms stepped away from their plans to sell directly to users, TikTok leaned in: The company officially launched its ecommerce marketplace TikTok Shop in September, and is spending big to build out its own logistics network to boost appeal to both buyers and sellers.

TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.

The strong emphasis on diversity catalyzed enthusiastic exchanges about ensuring authentic representation in marketing to effectively connect with multicultural audiences like Gen Z.

More of your customers are LGBTQ+ than ever before: Recent studies highlight a surge in global identification, particularly among Gen Zers.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

Apple sells a lifestyle to affluent millennials and Gen Zers: We look at how its financial services offerings differ from any other traditional financial institution鈥檚.

The trend is stronger with younger consumers: 69% of US Gen Zers use cash more than a year ago, and 23% say they use it for the majority of purchases. TikTok fads like 鈥渃ash stuffing,鈥� where shoppers put money in envelopes to control spending, could be behind that uptick.

Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.

Fast fashion: Amazon is still in pretty good shape in this category, accounting for 31.7% of all US ecommerce apparel and accessories sales, according to our forecast. But China-based fast-fashion giants like Shein and Temu could challenge the retailer. Some 44% of Gen Z adults view Shein favorably, according to Morning Consult, which explains why Shein hauls are all over TikTok.

With features like the "Shop the Look" module, which reports a 70% match in product relevance, Pinterest is effectively bridging inspiration and shopping. User-focused enhancements and the success of Direct Links solidify Pinterest鈥檚 position as a dual-purpose platform, catering to both user experience and advertiser goals.

Gen Z cardholders were most likely of any generation (41%) to say their credit card rewards aren鈥檛 up to snuff, per a report from i2C and PYMNTS Intelligence. Dissatisfaction wears on customer retention: The top reason for switching card providers is to find a better rewards program, according to JD Power.

Apple鈥檚 fiercely loyal customer base includes many younger consumers, which should help sustain Apple Pay鈥檚 long-term growth as Gen Zers get more buying power. The Big Tech firm can use the new feature to appeal to families and younger consumers by automating things like allowance payments. What could hurt growth? Regulatory pressure.