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On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

What United鈥檚 OOH campaign reveals about the channel: Digital billboards give OOH a leg up over other traditional media.

That鈥檚 a huge play for Gen Z, which is twice (47%) as likely as the average consumer (20%) to buy holiday gifts via social commerce this year, according to Basis Technologies and GWI. 鈥淎ny time a retailer can make the point of discovery and the point of conversion closer, that's a win,鈥� our analyst Arielle Feger said on a recent episode of 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 2. Mars.

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Amazon turns to TV to promote third-party sellers: The retailer鈥檚 new 鈥淪hark Tank鈥�-like competition show will likely boost sales and put a friendly face on the Amazon brand.

Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

And so I would assume that's probably going to be the case again this holiday season. Sarah Marzano (13:52):. And I think I would agree. I think when I was looking forward, there is, frankly... And holiday shopping will start before we know it.

Amazon鈥檚 AI ad tool adds audio to its repertoire: Amazon merchants can plug their product pages into the tool to create 30 second audio spots.

Target, for example, launched its holiday sale on October 1 last year. That early start to the holiday season is unlikely to change this year. The big takeaway: Retailers are betting on a strong holiday season; the National Retail Federation expects US imports to rise to their highest levels in two years this summer.

More than one-third (37%) of shoppers plan on buying gift cards this holiday season, per i2c and PYMNTS. Gen Zers will lead the way in gift card buying, according to Blackhawk Network鈥檚 holiday sales forecast: Gen Z plans to buy 70% more gift cards than older generations this holiday season.

On today鈥檚 podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years鈥�, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.

Affirm hopes its growth will continue during the holiday season. More than one-third of US consumers plan to spend more this holiday season than last year, according to a Block and Afterpay survey. US holiday sales are projected to reach $1.316 trillion in 2023, per our forecasts.

Embrace holiday seasons starting earlier. Spirit Halloween began opening its 1,500-plus locations last week, continuing its strategy to lure shoppers in well before fall. Some 43% of US Halloween shoppers begin before October, per the same CivicScience data. Last year, Spirit Halloween held its flagship grand opening on July 29鈥攅arlier than ever before.

More holiday shoppers are starting early. Key stat: 16% of US consumers have already begun shopping for holiday gifts, according to June 2024 data by CivicScience. That鈥檚 an increase from only 9% who started holiday shopping in July 2019.

When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country鈥檚 total households, per our forecast. Taking a page from Amazon鈥檚 playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.

While we expect holiday sales to grow a solid 4.8% this year, that spending may well depend on how aggressively the Fed cuts interest rates. In the meantime, retailers may need to lean into discounts and promotions to drive consumers to spend.

Consumers are expected to spend $11.6 billion on Halloween this year: That would be down about 5% from last year as shoppers look for opportunities to cut costs.

I predict that Google won't rock the boat again before the holiday season. But I think that once the holidays are over, we'll start seeing signs that Google is getting ready to launch its new consent workflow. (12:36):.

On today鈥檚 podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands鈥� concerns, and what comes after 鈥榖rand suitability鈥�. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.