蘑菇AV

Physical campuses for creators set to return: These spaces could offer creators and brands opportunities to collaborate and learn as the industry professionalizes.

GLP-1s have become exceptionally popular due to celebrity and influencer endorsements. A surge in prescriptions is coinciding with ads communicating the drugs鈥� benefits and where consumers can access them. Big Pharma tends to advertise more in election years, according to MediaRadar.

This year, it will reach 10 million users, becoming the No. 1 platform in terms of attracting young users and influencers. But regulatory scrutiny related to national security and consumer privacy may limit its reach, and advertisers are following developments closely. Snapchat is No. 4 after paving a youth-driven path even before TikTok.

Endorsements by celebrities, influencers, bloggers, and creators were cited far more frequently by consumers in this group across the clothing, footwear, and accessories categories.

It's used often interchangeably with the word influencer, but influencer, of course, has a bit of a negative connotation these days. I don't think that's necessarily fair, and I've been advocating for injustice for the word influencer.

Case in point: influencer marketing is the third most popular channel among large ecommerce retailers in 2024, but consumers rank its influence as low relative to other channels. Instead, consumers feel more swayed by paid and organic search, broadcast advertising, event marketing, and email. Grow your brand-building team.

Further, the use of influencers, social media, and short-form content鈥攁ll aspects that search engines are incorporating into their organic results鈥攔epresent opportunities for B2B marketers. Technical SEO remains a fundamental element. Effective SEO strategies rely on technical SEO. Optimizing the technical aspects of a website helps search engines crawl and index the content more effectively.

This report presents five of the most intriguing and/or under-the-radar forecasts for 2025 that clients should be aware of, as compiled by our forecasting team.

How can brands and retailers succeed in the new era of mobile-first ecommerce?

A meme coin is basically just any cryptocurrency that is named after a person, a corporation, a figure, a cartoon, an influencer. Rob Rubin (08:53):. It's a tradable asset though? Grace Broadbent (08:53):. It is a tradable asset. There's no intrinsic value to it or anything like that. But Trump did launch one a few days before the inauguration. Rob Rubin (09:02):. But there is a value, right?

It stepped up its collaboration game, partnering with influencers such as Julia Huynh, who launched the 鈥淗oodies That Hoodie鈥� series on TikTok. Recent financials indicate these efforts seem to be working.

The Influencer Marketing鈥� Opportunity(Subscription required).

Women and Gen Zers are more likely than men to trust influencers. Roughly 50% of women (compared with 43% of men) and 58% of Gen Zers report a medium-to-high level of trust in influencers when it comes to social commerce purchases, per Disqo.

LinkedIn looks to build its own influencer ecosystem. LinkedIn will generate $4.51 billion in ad revenues in 2024. With 13.9% YoY US revenue growth this year, LinkedIn will remain the third-largest social platform we track.

Publicis has expanded beyond traditional advertising with acquisitions in data tech and more recently influencer marketing, boosting its capabilities and helping it outperform. Interpublic, whose brands include Weber Shandwick, Golin, and McCann, cited strength in food and consumer goods but weakness in transportation and technology due to 2023 account losses.

Influencer Marketing Hub. Jungle Scout. Meta. Pinterest. Snap Inc. TikTok. YPulse.

I think that denim ball gown dress is a great example, and their collaboration with the influencer who was talking about looking for a hoodie, that hoodie's like the optimal example of a hoodie, and now she's making a hoodie for them is also something really cool that really keeps the momentum going. Sara Lebow (12:30):.