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It is also leaning on marketplace sellers to broaden its merchandise offerings.

Shein鈥檚 efforts to mollify critics via tactics such as the influencer trip and the launch of a resale marketplace have fallen flat. If it does go public, the spotlight over its finances and business practices will shine even more harshly. Go further: Read our Chinese Ecommerce in the US report.

Supermarkets have the highest percentage of consumers who belong to loyalty programs (43%), followed by leading marketplaces like Amazon (37%), and health and beauty retailers/brands (28%). What it means: Consumers want the best deals and brands that make it easy will win. Brands may consider using a mobile app to provide customers with a centralized location to get all the information they need.

DoorDash鈥檚 efforts to broaden the array of merchants on its marketplace鈥攆rom restaurants to grocers to retailers like Ulta Beauty and Lowe鈥檚鈥攅nabled it to attract a broader array of customers, as well as grow order frequency across verticals.

鈥淲e believe generative AI technology disproportionately benefits marketplaces like thredUP compared to other apparel or peer-to-peer 尘补谤办别迟辫濒补肠别蝉,鈥� said Reinhart. Internally, AI helps thredUP generate product descriptions and characteristics from item images. 鈥淭his capability not only enriches our inventory database, but also streamlines the categorization and processing of items,鈥� said Reinhart.

In June, in a bid to grow its online marketplace, TikTok offered merchants free listings, free shipping, zero commissions, as well as warehousing space, according to Bloomberg. 鈥淭ikTok is, in its favor, at the forefront of the cultural zeitgeist,鈥� Enberg said.

The retailer hopes that exposing Amazon鈥檚 massive customer base to its products can help it garner a larger share of online resale marketplace sales, which we expect will generate $14.14 billion in revenues this year, up 15.3% from $12.21 billion last year.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

But many consumer packaged goods (CPG) brands have struggled to grow their D2C customer base, making Amazon and other marketplaces a viable second option. Sources. Numerator. PYMNTS.com. Recharge. Yotpo.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

In particular, the retailer鈥檚 embrace of newer marketplaces like Douyin show how sharply momentum has shifted away from previously dominant players Alibaba and JD.com. Douyin鈥檚 gross merchandise volume (GMV) grew by 46% year over year (YoY) in the 12 months ended July 2024, according to Wei Wenwen, the short-video platform鈥檚 president of ecommerce.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Amazon is the largest retail marketplace in the US, bringing in $328.30 billion in sales, per our forecast. eBay comes in second ($35.02 billion), followed by Walmart ($10.64 billion). Other marketplaces, like Shein and Temu, are also fighting for their share of consumer dollars by offering lower prices than competitors.

Battle of the marketplaces: Last week, Amazon announced it would reduce seller fees on clothing under $20, a move clearly intended to undercut fast-fashion companies like Shein.

Our US Fashion Online Resale Platform Sales forecast, featured in our new US Online Fashion Resale report, expects sales to reach nearly $24 billion by 2026, but, unlike thredUP鈥檚 forecast, excludes general marketplaces like eBay and Facebook Marketplace.