蘑菇AV

Leading national retailers reach a physical audience of tens, or even hundreds, of millions of shoppers every month鈥攆igures comparable to leading media channels. Moreover, customers are receptive to in-store ads that are informative and eye-catching, and that introduce them to new brands and products, per a July 2022 Path to Purchase Institute study.

Our forecasting methodology for worldwide ad spending is based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media

Media habits will sway Gen Zers鈥� decisions. Social media channels are where to reach Gen Z. The bulk of their time with media is spent on social platforms, which include digital video: 42.1% spend 1 to 3 hours and 30.8% spend 3 to 5 hours on those platforms. Gen Zers are accustomed to personalized media on demand. Mobile banking is Gen Z鈥檚 top factor in choosing a bank.

Marketers must treat creators as media channels. Paid social ads are low-hanging fruit brands can squeeze for more value from their partnerships. But marketers should also consider working with creators in other media, particularly TV and video. Social platforms must get creator monetization right. Creators won鈥檛 abandon social media, but they are becoming less beholden to the platforms.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.

As Gen Zers鈥� spending power grows, marketers need to mirror their media habits with video-forward strategies for both paid and organic advertising, according to our 鈥淯S Social Video Usage 2022鈥� report.

The nature of the partnership channel鈥檚 pay-for-performance model mitigates risk and allows brands to work with partners outside of their reach and inside paid media channels. And with US personal luxury retail sales on the rise (growing 6.7% in 2023, according to eMarketer鈥檚 forecast) there鈥檚 plenty of opportunity for brands in the space to cash in.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.

Creators function like standalone media channels. 5 ad trends you should be paying attention to now, according to an agency expert. What the 鈥榙eath鈥� of social media means for advertisers, according to our forecast.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device

Creator content has become an important source of creative for paid and owned media channels, and influencer marketing can provide a workaround to some of the paid advertising challenges on social media.

Retail media channels like Walmart and Instacart will see growth of over 40% this year. And TikTok should have another banner year for growth at 36.0%鈥攊f it can stay on regulators鈥� good side. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Apple鈥檚 AppTrackingTransparency (ATT) initiative has kneecapped D2C brands鈥� ability to efficiently target ads and attribute sales on many digital media channels鈥攅specially social media. As D2C ad dollars shift away from Facebook, Google has been the primary beneficiary. Facebook鈥檚 share of ad spending plummeted from 48.4% in Q1 2020 to 27.6% in Q4 2022, per Rockerbox data.

While we expect the number of Gen Z digital video viewers to stabilize, their media consumption is more intertwined with their social media use than is their predecessors鈥�.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

They鈥檝e become their own standalone media channels, diversifying their platforms and revenue streams. 鈥淚f you look at the influencers that have done particularly well in this space, not only do their products have to be aligned with their own brand, they have to be authentic,鈥� said our analyst Blake Droesch on an episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer

The platform, billed by Nielsen as its future, has already begun to be used to track audience engagement across a variety of media channels.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer

The guidelines, developed in collaboration with brands, agencies, and retail media networks (RMNs), aim to help the industry achieve comprehensive standardization, enabling the retail media channel to continue to grow. Here are four ways that standardization may transform retail media and unlock potential growth. 1. It creates a consistent way to talk about and measure performance.

As media proliferates in cars, the combination of location, direction, and demographic data with media consumption is a recipe for creating new media formats and platforms. Google already faces some regulatory scrutiny in Europe for its efforts to control the automotive ecosystem, but who will ultimately control those platforms remains up in the air. It鈥檚 still early days.