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Explain how Gen Z and millennial beauty consumers diverge. Help brands and retailers prepare to meet the expectations of online beauty shoppers. Download our survey data in full here.

We're talking about how hotels can capture the hearts of Millennial and Gen Z Travelers. It's an article from LG Business Solutions in a piece written for travel news site Skift. According to Skift research, most Millennial and Gen Z travelers plan to increase their travel spending in the next year. Over 75% will take two or more trips in that timeframe.

Gen Z and millennials, who are more likely to be TikTok users than older generations, also purchase more wellness products and services than older generations, according to an August 2023 survey from McKinsey. Health and personal care is the fastest-growing ecommerce category in the US, per our July 2024 forecast, with projected growth of 14.2% YoY this year.

Gen Z Instagram use is gaining ground on millennials. Instagram has always been a millennial-dominated platform, holding the largest share of users since the platform鈥檚 inception. By next year, millennial Instagram users will be overtaken by Gen Z in the US, with 52.4 million Gen Z users on the platform, per our forecast.

Consumers increasingly avoid brand emails by unsubscribing, with 35% of Gen Z and 40% of millennials leading the way in opting out, highlighting the need for brands to better tailor their content and messaging frequency鈥�.

In part because the change in demographics of buyers, young millennials, old GEN Z, they've grown up in a different time and they understand how these relationships work. What do you make of that? Jonah Goodhart (18:48):. Stagwell said it in an easier way. They said consumers can tell the difference between ads and content, and I think that's right.

On the company鈥檚 earnings call, CEO Mark Zuckerberg noted growth among young adults on Facebook, particularly in Groups and Marketplace, and the rise of Threads, which is about to hit 200 million monthly active users鈥攂oth of which are tailwinds for future ad revenue growth.

Just 23.4% of millennials cited social media as a banking research tool. YouTube and Facebook get Gen Zers鈥� likes for banking research. YouTube is their top platform. Two-thirds of Gen Zers said they鈥檝e used it to research banking information, versus just 48.2% of millennials. Canada鈥檚 Gen Zers don鈥檛 shun Facebook like many of their Western counterparts do.

However, among millennial, Gen X, and baby boomer social buyers, Facebook is the most popular platform to make a purchase. 5. Apparel brands can leverage social commerce to grow their holiday sales.