蘑菇AV

In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.

Mobile ad spending reaches $203 billion: Desktop grows steadily, but its share falls below 25%, reflecting the continued platform shift.

NetEase lays off Marvel Rivals鈥� US-based team despite record success: The shooter hit 20 million downloads and $136M in revenue, representing broader industry volatility.

Global sales grew 4% in 2024, driven by Samsung鈥檚 Galaxy S24 and on-device AI after a historic slump in 2023.

Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.

On today鈥檚 podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will 鈥渃ontent tiers鈥� change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.

The 2023 upfront market will likely be the last one transacted primarily on Nielsen鈥檚 legacy currency. A shift from traditional TV to digital video advertising is the main factor driving this change.

The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing鈥攃osts that may trickle down to businesses and consumers.

Last week, YouTube reported that ad revenues were up 13% YoY to $8.7 billion and connected TV (CTV) views grew 130%, demonstrating the platform鈥檚 massive potential for advertisers. Between Shorts, YouTube鈥檚 flagship short videos that competes with TikTok and Instagram Reels, and its foray into CTV, YouTube is central to digital advertising. Here are five charts demonstrating just how big YouTube鈥檚 reach is.

With cable in decline, Comcast bets on hybrid strategy: Peacock revenue grows, but subscriber slowdown raises questions ahead of its NBA media rights rollout.

The line between digital out of home (DOOH) and connected TV (CTV) advertising is blurring as advertisers invest in small-screen formats at gas stations, in bars, on transit, and everywhere in between.

Streaming video prices were up 12.6%, well above the 3.6% consumer price index (CPI) increase, per an 蘑菇AV analysis.