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Personal touch. Startups were drawn to SVB鈥檚 startup-focused functionality and its extreme focus on personal service. A personal touch is highly valued by startups because they often experience challenges and hiccups that larger businesses or retail consumers don鈥檛.

Many Gen Xers also care for a parent, which has forced some to work only part-time and neglect their savings. 60% of this generation say money has a negative fluence on their mental health, and 62% say they do not have sufficient emergency funds set aside.

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Is it skin care, hair care, fragrance or makeup? Zak Stambor:. I'll go skin care. Sky Canaves:. Oh, I'll have to pick something else. I'll say fragrance. Sara Lebow:. You can pick skin care because it's the right answer. Sky Canaves:. I thought it was skin care too, but I thought maybe fragrance is another nice choice. Sara Lebow:. Yeah, fragrance is an interesting choice.

These positions or takes don't necessarily reflect the analyst's personal views. They have been tasked with presenting the best case that they possibly can. So question one, we have Max going up against Evelyn, what will be the most popular kinds of interactive ads?

For some retailers, you go from indulge, indulge, spend, spend to self-care, pull back, but also spend, spend. And then the other thing that you brought up, you both brought up sort of challenges. This concept of a challenge I think is a way that New Year's resolutions have changed more recently into something that really overlaps with content creation.

Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?

鈥淐reators who care more about brand partnerships than audience will not stick around for long,鈥� said Pierre-Loic Assayag, CEO and co-founder of influence marketing platform Traackr.

On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.

My data point comes from a personal story of mine. Well, today, I did not get nearly enough sleep as I should have. Naturally I looked up sleep facts. Well, fun enough, the average person spends 26 years of their life sleeping, and so I thought, who's the lucky person of who slept the most that I can maybe take some inspiration from, and his name is Randy Gardner.

UK consumers鈥攅specially Gen Z鈥�care about sustainability. Almost 30% of UK consumers have left a brand they were previously loyal to due to sustainability practices, per Emarsys. Among 18- to 24-year-olds, that figure rises to 42%. Incorporate sustainability into your loyalty programs.

Oh, personal. It's personal. What happened, Bill? Bill Fisher:. I never get to where I want to get. They never answer the question I have. I get taken down a rabbit hole. I never get the answer. Marcus Johnson:. Are you like, "How'd you make a lasagna?" And they're like, "Paris." How wrong? Bill Fisher:. Well, I asked them, "Can you give me a superhero?" And they give me The Invisible Man.

I'm going to choose the middle option because I think they will make a difference for some shoppers, and others won't really care or notice. There are definitely elements of the shopper journey that will be made better by these things. I don't know that I personally want to step into a store designed exclusively for each consumer.

One thing I saw was that I read that a lot of marketers are trying to use self-care messaging because I guess they feel like people will feel that they need a lot of self-care in the events leading up to and post-election. So, that's one possibility. Sara Lebow (12:52):. Yeah, like unplug kind of messaging? Rachel Wolff (12:54):. Yeah, or buy my lip balm. Zak Stambor (12:57):. Yeah. (12:58):.

We have a lot of interesting conversations around the office around how personal a decision that a marketer makes really is. You're standing in front of your CMO, your CMO standing in front of your CEO, your agency is standing in front of their client recommending how to spend in some cases billions of dollars.