蘑菇AV

As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.

On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.

In the two years since our inaugural 鈥淧ower of Amazon鈥� report, Amazon has remained a retail and tech powerhouse鈥攂ut it hasn鈥檛 been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon鈥檚 19 business divisions have changed and how these new developments might affect your industry.

鈥淥ver the last 12 months, we鈥檝e seen a flurry of [media advertising] activity from outside the retail sector,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining 搁别迟补颈濒鈥� podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.

In-store retail media will account for a growing share of DOOH. Aside from driving sales, in-store retail media can influence brand awareness and consideration. 蘑菇AV three-fourths of advertisers are running in-store DOOH campaigns or are considering them, according to a November 2022 poll by the Interactive Advertising Bureau (IAB).

Platform trends: Social platforms want to ride retail media鈥檚 coattails. After years of trying to copy or innovate their way into rival channels鈥� budgets, social platforms are busy striking deals with retail media networks (RMNs) to capitalize on growing advertiser interest. Extending onto social platforms has become a top priority for RMN advertisers.

CTV growth will outpace other categories including retail media, social network, search, and digital. However, from 2024 through 2027, retail media鈥檚 YoY growth will accelerate to over 22% each year and exceed all other formats, including CTV. Our CTV forecast adjustment requires some perspective. The downward revision we made in March 2023 masks a longer and more positive trend.

Snap is all in on AR for retail. From the unveiling of AR mirrors to a demonstration of its new AR Enterprise Services (ARES) technology, SPS proved Snap is now fully committed to retail AR. The ARES Shopping Suite shows signs of promise. Retail AR is still far from mainstream, but shopping is a growing use case among AR users.

No. 4: The global rise of retail media will bring new competition for commerce ad dollars. For companies like Meta, commerce advertisers have long been a key revenue stream. That changed in 2022, as Apple鈥檚 privacy-related changes lowered ad performance and opened these companies鈥� eyes to a rising opportunity to reach buyers: retail media.

Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.

Another big driver, retail media ad spending, will grow 20% this year, accounting for 17% of all US digital ad spending. Paul, you were telling me before the show it's about a two to one ratio in terms of search to display for retail media in the US. Paul Verna:. Exactly, yep. Marcus Johnson:. The one drag here, Paul seems to be TV.

Social search is growing, fueled by consumer behavior and AI鈥攁nd so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn鈥檛 the same as traditional search. Here鈥檚 what advertisers should know.

This year, retail media will account for just over a quarter (26.9%) of the search ad market. But by 2027, well over a third (38.8%) of search ad dollars will be spent on retailer and retailer-affiliated properties. Why is retail media search growing so much faster? Amazon is still the center of gravity in retail media with an 80.7% share of retail media search ad spending.

Retail media will drive big growth in programmatic DOOH. The programmatic digital out-of-home (DOOH) market doubled in size last year after a long recovery from the pandemic. It鈥檚 still tiny, representing under a quarter of DOOH ad spending and even less of total out-of-home (OOH) ad spending (7.2%), but we expect healthy growth for the next few years. The opportunity is expanding.

Retail media鈥檚 positive hype is real. We expect it will disrupt the digital advertising landscape worldwide. In Canada, a handful of players鈥攍ed by Amazon, Walmart, and Loblaw鈥攈ave turned it into the fastest-growing ad segment in the country, and at scale.