蘑菇AV

This year, retail media will account for just over a quarter (26.9%) of the search ad market. But by 2027, well over a third (38.8%) of search ad dollars will be spent on retailer and retailer-affiliated properties. Why is retail media search growing so much faster? Amazon is still the center of gravity in retail media with an 80.7% share of retail media search ad spending.

As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what鈥檚 changed since last year and which networks support which Nielsen alternatives.

Pinterest鈥檚 and Snapchat鈥檚 retail tie-ins are raising eyebrows. As retail media ad spending continues to skyrocket, retail media networks (RMNs) are hungry for off-platform opportunities, and social platforms represent an intriguing set of partners. The clean room partnership Pinterest announced at CES 2023 stood out as one of the tech confab鈥檚 biggest headlines.

Amazon also teased an electric vehicle-charging discount in partnership with bp鈥檚 pulse network, which it plans to roll out next year. The strategy: Adding a fuel discount, which mirrors a benefit offered by Walmart+, expands the everyday utility of Prime membership, Jamil Ghani, vice president of Amazon Prime, tells 蘑菇AV. 鈥淔uel savings are relevant to everyone,鈥� he said.

Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.

Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website鈥檚 product display pages. The department store is hardly the first retailer to recognize the value of UGC鈥攐ver a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.

Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to 蘑菇AV鈥檚 August 2024 forecast.

On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.

Airbnb hosts can now hire each other: The official network of seasoned co-hosts, alongside a spate of customer-facing app updates, could help Airbnb recover after its last-quarter earnings miss.

When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our 鈥淏ehind the Numbers: The Baking & Payments Show鈥� podcast.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.

Retail media is traditionally dominated by, well, retailers. But as access to customer insights becomes increasingly important for advertisers amid cookie deprecation and mounting privacy laws, other industries are hopping on retail media鈥檚 bandwagon.

Best Buy, CNET partner for unique retail media offering: Advertisers will be able to purchase and measure ads across both sites, while CNET content will be featured across Best Buy鈥檚 stores, site, and app.

In-store retail media initiatives are gaining momentum: Loblaw, Macy鈥檚, and Schnucks Markets are the latest retailers to invest in the channel.

Nearly every platform, including Gopuff, has also leaned on retail media to boost the bottom line. The big takeaway: It makes sense for a company like Gopuff to diversify its offerings. Still, the long-term viability of the company鈥檚 model remains a question.

The strategy: Amazon CEO Andy Jassy outlined opportunities ahead for Amazon to further streamline its fulfillment operations, boost retail media revenues, and establish its Amazon Web Services cloud infrastructure as a critical component of the generative AI (genAI) boom, in his letter to shareholders.

Retail media complicates price talks between retailers and suppliers: Hardline tactics like pulling products from shelves can make brands reluctant to invest in RMNs, forcing concessions.

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

Amazon faces a significant legal challenge: A FTC lawsuit that alleges Amazon illegally maintains monopoly power could force the retail giant to fundamentally alter its business practices.