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Miles Kruppa of the Wall Street Journal was saying, "If users are given a choice screen and most select Google, it might save Google more money in payments to Apple and Samsung, being the 26 billion at paying 2021, then it loses in search advertising." Put another way by Jason Aten of Inc, "Google will likely remain the default for most people without having to pay for the privilege.

Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.

Michaels and Shutterstock are navigating growth through a blend of creative initiatives and hard metrics. Michaels is focused on enhancing its customer experience and its new online marketplace. Shutterstock is leaning into SEO, automated dashboards, social listening, and collaboration.

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?

But back in April, they announced that they were seeing positive growth from marketplace sellers within sponsored search ads so they opened up sponsored display ads to marketplace sellers and they pointed to that as being one of the key drivers of their growth. So they're innovating, they're iterating.

Pending legislation may require Meta and Google to pay domestic news publishers for linking to articles. Both companies say they will block news content if it passes.

UK search revenues grew 38% in 2021, with shopping-related advertising accounting for almost a third of the total, according to Ofcom. But Gen Z and millennials are now more likely to start their shopping journey on an online store than a search engine, per a 2022 survey by Klarna. Retail media networks also help brands build better relationships.

The question for you folks though related to Google is, in what year did Google's search ad revenue share peak in the US? In what year did Google's search ad revenue share peak in the US? Those answers coming in via Slack. What do you think? Which year did their share peak? Okay, answers are in. So Debbie says 2022, Blake says 2019 and Ross says 2015. Ross was closest, but this isn't closest wins.

Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company’s next challenge will be to prove its AI investments can fuel continued growth.

Google made $137.45 billion globally in 2022 on its search ad business, which revolves around selling access to prime positions in search results—a need that disappears without ranked answers. OpenAI-powered Bing may become a formidable competitor.

Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.

Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.

China’s example would suggest that retail media has enormous headroom for growth in the US. Companies like Amazon have been growing their ad revenues by leaps and bounds, and yet ecommerce channel ad spending will still only represent 14.6% of the US digital ad market this year. In China, the share will be 38.1%.

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.

Google, at this point, still controls 90% of search advertising in the US. Even if it's less culturally relevant, and maybe if it's not where the next viral trend is happening, it's where the money's pouring in.

53% of brands often leverage data and media opportunities with retailers that do not carry their products, according to August 2023 data by Merkle.

tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.

When you have Fire TV and Freevee and their DSP, and now you have Prime Video ads and the stuff they're doing with sports, not to mention all the search advertising they have as a retail media network, they're going to be a juggernaut. It's really a true triopoly and they'll probably actually be the number two company before long, in the US. Marcus Johnson (08:17):. Right.

Alphabet's Q1 earnings soar past expectations with $80.5 billion revenue: AI leadership and strategic digital services drive a 15% year-over-year increase.

What Google’s rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.

Google's Performance Max AI upgrade transforms its ad offering: Ethical AI use and innovative features are poised to change digital marketing.