蘑菇AV

For marketers, 鈥極K, boomer鈥� isn鈥檛 such a bad phrase after all. Baby boomers (ages 60 to 78) make up 20% of the US population yet control $76 trillion鈥�52% of the country鈥檚 net wealth, per the Federal Reserve as reported by The Economist. Despite marketers fixating on Gen Z, boomers wield substantial spending power and have distinct behaviors worth noting.

Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.

Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That鈥檚 nearly three times what it was in 2016.

Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.

Most industries still use cookies in the majority of their programmatic ad buying process, according to data from 33Across. Insurance is the outlier, with half of its buys coming from cookies and half coming from cookie alternatives.

D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.

Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.

November ad spend shows the pandemic boom is over: The typically lucrative period declined 8% year over year as the market finally stabilized after the pandemic.

Connected TV (CTV)鈥檚 digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.

Netflix will overtake Disney+ in ad revenues next year, amassing $1.03 billion versus Disney鈥檚 $911.9 million, per our forecast.

With the anticipated growth of Prime Day sales, retail media spending will balloon as Amazon retailers invest in marketplace ads to capture more attention during the event.

Retail media partnerships are the future of TV.

In a hurting ad market, where consumers are hesitant to spend unnecessarily, marketers need to make sure their ad spend goes as far as possible. All members of the marketing team need to be capable of thinking like performance marketers, with the ability to analyze metrics in order to select the best channels and ad frequencies. Here are five charts to help your team do just that.

GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.

鈥淭he lines between physical and digital experiences are becoming blurred, and businesses need to resource and cater to both adequately,鈥� said Diana Haussling, vice president and general manager of consumer experience and growth at Colgate-Palmolive.

Last week, Apple made news for testing an AI-powered ad product similar to Google鈥檚 Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google鈥檚 ad dominance.

Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.

AI marketing company Jasper has been in the news after cutting its valuation and bringing on Dropbox鈥檚 former president as CEO. The tech company, which released a new end-to-end marketing tool in June, faces competition from OpenAI鈥檚 ChatGPT and the old guard of Microsoft and Google. But Jasper is unique in its ease of use and specific aim as a marketing tool.

Publishers launch AI task forces as anxiety swirls: Amid speculation that AI could hurt the industry鈥檚 jobs, publishers try to get their bearings.

Consumers spent $211.7 billion online over the 2022 holiday season (from November 1 to December 31), growing 3.5% year over year, per Adobe Analytics.

Amazon provides a promising sign for the future of clean rooms: Its Web Services clean room is a bet that the tech will please regulators and advertisers.

As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.

Worldwide ad spend will grow 9.0% this year, according to our March 2024 forecast. Its growth is primarily bolstered by digital ad spend, which will increase 12.2% YoY.

Google has a 92% global market share in search, generating massive profits from its ad-driven model. It鈥檚 hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader.