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Snap faces ad revenue headwinds despite solid Q4: AI, AR, and creator investments need to deliver as brands seek better ROI in a tight ad market.

After experiencing downturns in recent years, social CPMs are on the rise again in the US, per our forecasts. That鈥檚 a sign that brands could invest more in social media ads amid optimism about the economy.

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.

BuzzFeed鈥檚 BF Island aims to redefine social media with AI-driven creativity. But in a market dominated by giants, will it be a fresh start or just another failed pivot?

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit鈥檚 user growth fell short of expectations, sending shares down 14% after hours.

One in 5 (21%) US adults regularly gets their news from social media news influencers, according to a November 2024 report from the Pew Research Center.

Tinder鈥檚 user base is shrinking, but AI-driven matching and profile optimization alongside a price increase could improve its bottom line鈥攊f Match Group reassures users about bias and privacy.

Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.

The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.

TikTok鈥檚 brief US shutdown rattled creators and brands: With 10% of US traffic lost and uncertainty looming, influencers are reconsidering their reliance on the platform.

Why Amazon is returning to X: Elon Musk鈥檚 growing political importance is attracting spenders back to the platform.

Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.鈥�

The platform warns that shifting search algorithms and mixed DEI expectations could hurt user growth and brand perception.

Meta AI updates hint at future advertising: The company鈥檚 chatbot will store 鈥渕emories鈥� and pull from user data to personalize answers.

Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.

With privacy and misinformation at risk, teens worry about tech companies鈥� failure to manage AI content and prioritize their safety.