What is shoppable media and which formats have the most potential?
Report
| Feb 2, 2024
Chart
| Dec 12, 2024
Source: ESW
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| Aug 21, 2024
Source: TechValidate; Mediaocean
Chart
| Dec 8, 2024
Source: Magna Global
Chart
| Dec 8, 2024
Source: Magna Global
Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.
Article
| Nov 1, 2024
Do you think that some of those folks are just swapping out that text-based social media behavior for more visual-based social media, video based social media like TikTok, YouTube? Rahul Chadha:. I don't know. That's a good question. I mean, one of the things I always think about when we talk about Twitter is just comparatively how low its user numbers are.
Audio
| Aug 31, 2023
Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.
Report
| Jan 29, 2024
Chart
| Dec 5, 2024
Source: Javelin Strategy & Research
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| Dec 6, 2024
Source: Econsultancy
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| Jun 17, 2024
Source: Ipsos; LinkedIn
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| May 1, 2024
Source: ĢAV
Chart
| Mar 21, 2024
Source: Wistia
Chart
| Apr 11, 2024
Source: TechValidate; Mediaocean
Chart
| Apr 3, 2024
Source: TechValidate; Mediaocean
Chart
| Mar 31, 2023
Source: Mediaocean
Chart
| Jan 4, 2024
Source: Mediaocean
Chart
| Apr 26, 2023
Source: Nielsen
Article
| Nov 1, 2024
On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.
Audio
| Oct 28, 2024
Chart
| Dec 5, 2024
Source: International Olympic Committee (IOC); YouTube
Netflix Moments boosts social sharing: New feature allows users to save and share scenes, expanding Netflix’s organic reach.
Article
| Oct 29, 2024
Chart
| Dec 1, 2024
Source: ĢAV
Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.
Report
| Jan 8, 2024
Chart
| Dec 1, 2024
Source: ĢAV